Ingenious Technologies Blog

Employee Spotlight: Frank...

It has been over half a year ago since our Qyotta colleagues moved into our Berlin office – and now we can’t remember being in the office without them! Qyotta GmbH is an innovative software development company that […]

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The Transformation of Ret...

Last week, Berlin was the focal meeting point for e-commerce. Independent journalist and well-known industry expert Jochen Krisch, who manages excitingcommerce.de invited leading brands, retailers, platforms and marketplaces to the K5 conference. And they all came –from A […]

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Cross-Device Tracking to ...

Is anyone still doubting the usage of multiple devices? Consumers today are owning ever more devices, as well as shopping on them. In return, companies are impacting consumers along their buying journey in a myriad of ways – […]

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Win tickets to K5 – Joi...

Industry experts have spoken: The retail market will be dominated by platforms. Amazon, Zalando and co. are showing the way. Competition no longer necessarily comes from the direct competitor, but rather the omnipresent marketplaces and platforms – they […]

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K5 – The Conference for...

Thriving in a World of Platforms – this is the theme of this year’s K5 conference. And that is the reason why e-commerce expert Jochen Krisch is inviting innovators and makers of the retail scene to come together. […]

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Attribution in E-Commerce...

Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of data collection in this article, in order to guarantee a good foundation for attribution. As a recap, attribution […]

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3 Rules to Understand You...

Companies are constantly searching for ways to better understand their customers. Upon doing so, they can better adapt their strategy to attract them. And in attracting them better, they win sales. Therefore, as good investigators do, marketers need […]

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What’s in the basket?

It is only natural that businesses want to find out what brings them more sales. In the online marketing world, technologies have been developed to collect data from the touchpoints in the customer journey, so marketers know which […]

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