Gain market insights from the performance marketing world and find out what’s new at Ingenious.
Find out what you can do to attract and keep big partners without forking out more money for your partners.read more
Partner marketing has evolved to be an innovative channel with high sales potential. What brands need is a solution that caters to it.read more
With GDPR and stricter measures from browsers against tracking, what did the industry do wrong and what can companies do now? Learn more.read more
As consumerism moves ever closer to gigantic sports-like retail events, retailers and affiliates must ensure that their technology can cope with such peaks while ensuring the most accurate picture of their performance.read more
What is going on? On 30 October 2018, Google will comprehensively apply so-called parallel tracking to all Google Ads. This means that any tracking links implemented in Google AdWords will be loaded in parallel with the target URL, i.e. the URL of the landing page of...read more
In light of an overload of advertisements and abuse of data for browser users, there has been a continuous push to protect them - be it in a form of a state regulation like GDPR, or browser providers stepping in like Safari’s ITP 2.0. At the end of last month, Mozilla...read more
As the years pass and business grows, so does Ingenious! This year Ingenious Technologies had the pleasure of sharing a booth with Belboon, where together we gave visitors a real taste of Berlin at DMEXCO 2018. Our “Späti booth”, inspired by the famous “Späti Läden”...read more
Recently, Apple announced the implementation of Intelligent Tracking Prevention (ITP) 2.0 for its Safari browser. This will be released along with iOS12 and MacOS Mojave around September or October 2018. In short, this update will limit the possibilities to track...read more
If you’re working for a tech provider, you will find translation to be a tricky topic. Here are our learnings.read more
What does Account Balances do? When managing advertisers or partners on your platform, you can choose to set them up with either of the billing modes: prepayment (payment of a deposit, from which bill will be extracted from) or postpayment (payment upon receiving...read more
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