Ingenious Blog

Gain market insights from the performance marketing world and find out what’s new at Ingenious.

Identifying patterns in your customer journeys

With the influx of new advertising channels and partners, marketing managers have a myriad of opportunities to reach their customers today. That also means they are frequently confronted with the following question: how effective was my campaign in bringing sales? The...

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Our highlights of OMR Festival 2019

And… the Ingenious Team is back in Berlin! It is an understatement to say that we had a great time in Hamburg at the Online Marketing Rockstars (OMR) Festival 2019, where we spoke to many major market players, clients, friends - all driven by the will to evolve (and...

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