Ingenious Technologies Blog

Auctioned activities for charity in 2017

With a blink of an eye, it’s the end of another year. This time last year, we decided to hold a charity auction within the company, where we collected a list of activities for our colleagues to bid […]

READ MORE

Visit our talk at Google Cloud Summit in Munich

Are you going to the Google Cloud Summit in Munich next week? We are – and we’re getting excited for our CTO Dr Siamak Haschemi’s talk, together with our Google Cloud partner Claranet, as he discusses migrating to […]

READ MORE

The last-minute checklist for a successful Chri...

‘Tis almost the season to be jolly. Before your customers start singing “Last Christmas”, you might be scrambling behind the scenes to prepare your e-commerce for the last holiday shopping of the year. After all, we know how […]

READ MORE

Employee Spotlight: Montserrat Cano Plá

In today’s employee spotlight, we find out more about our Customer Success Manager, Montse! Born and raised in the south of Spain, Montse moved to Münster for her Erasmus studies, then to Berlin for an internship and ended […]

READ MORE

Identifying patterns in your customer journeys

With the influx of new advertising channels and partners, marketing managers have a myriad of opportunities to reach their customers today. That also means they are frequently confronted with the following question: Did my campaign work? The challenge […]

READ MORE

Now available: Google & Yahoo certified tr...

We have news! After stringent evaluation, we are now a Google and Yahoo certified vendor. Our clients are now able to place banner ads from the Ingenious Enterprise platform onto Google and Yahoo using 1st party view pixels. […]

READ MORE

Thank you, dmexco 2017!

What a week! Some of us had a few hiccups travelling to Cologne. Nonetheless, all of us arrived safe and well, and ready to rumble! We met some of our potential clients over dinner, as well as enjoyed […]

READ MORE

dmexco 2017: Free “Build Your Attribution Mod...

As the choice of attribution model plays an extremely important role in performance marketing, and it can get pretty complicated, we want to help make things a little easier. After all, marketers are confronted with channels and partners […]

READ MORE

Attribution in E-Commerce Part 5: Which is the ...

After discussing all the factors that you should take into consideration when creating your own attribution model, and even going step-by-step to create one, we leave you with the final instalment of Attribution in E-Commerce from our Online […]

READ MORE

Employee Spotlight: Mitun Pandey

In today’s employee spotlight, we find out more about our Head of Product Management, Mitun Pandey! Mitun (pronounced like kitten but with an M!) joined the company just seven months ago but he is already an integral part […]

READ MORE