Ingenious Blog
Gain market insights from the performance marketing world and find out what’s new at Ingenious.
DMEXCO 2019 #Trustinyou – Our 3 Takeaways
Dmexco was once again a hotspot for the digital marketing industry. This year Dmexco recorded a total of around 1000 exhibitors from 40 countries, more than 600 speakers and around 40,000 visitors. Under the theme "Trust in You", digital experts and...
Our highlights of OMR Festival 2019
And… the Ingenious Team is back in Berlin! It is an understatement to say that we had a great time in Hamburg at the Online Marketing Rockstars (OMR) Festival 2019, where we spoke to many major market players, clients, friends - all driven by the will to evolve (and...
OMR19: Introducing the world beyond affiliate marketing
We will be attending OMR Festival 2019 to discuss ways of nurturing and automating partnerships into a sustainable revenue stream. Meet us!
Why 2019 will be the year to invest in partner marketing
Partner marketing has evolved to be an innovative channel with high sales potential. What brands need is a solution that caters to it.
Financial Document: Scalable generation, automatic storage, quicker retrieval
Why would this interest me? If you use the finance module to manage your finances with document packages (billing runs), these latest enhancements are for you! Before, financial documents were created on an ad-hoc request basis. Now, the system generates the files...
GDPR and tracking opt-out
The General Data Protection Regulation (GDPR) entered force in the EU a few weeks ago. Because the regulation is broad, businesses will often find it difficult (particularly in the marketing industry) to figure out whether they need to adjust the way they store and...
Updated Partner Management to support GDPR compliance
Why would this interest me? We have fine-tuned the partner management workflow to ensure that the information collected from partners has been reduced, and the password creation workflow is updated to support an initial access password before enabling the partner...
New ad space registration workflow and financial document enhancements
New ad space registration workflow Why would this interest me? If you are interested in ensuring higher quality of ad spaces within your platform, you should enable the new ad space registration workflow. This new workflow forces your partners to register their ad...
GDPR and 3rd-party tracking
What is 3rd-party tracking? 3rd Party tracking is the implementation of tracking codes from your publishers via containers which are integrated on your website. There are two types which are the on-page tracking code (which tracks page-views) and the conversion...
Supporting GDPR compliance within your organisation
As GDPR approaches, we want to support your GDPR rights while working with your marketing platform from our role as a Processor. (Article 28 GDPR) This includes ensuring that you have consent for the personal details you work with, that your right to edit the personal...
Want this in your inbox?
Want to stay in touch with the latest updates? Then subscribe to our newsletter now!
Plattform
Entwickelt für
Ressourcen
Alle Rechte vorbehalten © 2018 | Impressum | Datenschutzerklärung