Ingenious Technologies Blog

Do you know enough for su...

Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone thinks they know it, every technology provider think they have it. As a result, many assumptions arise, such […]

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What on earth is basket f...

In online marketing, we come across new keywords that quickly become the norm in a heartbeat. Case in point: multi-channel, omni-channel, cross-channel marketing. Or perhaps acronyms like PPC, CPA, CTR – such terms just aren’t spelled out in […]

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The success story behind ...

Behind every winning technology is a customer, behind every award is a customer story. When we won “Best Performance Marketing Technology” at the European Performance Marketing Awards 2016, we were not only thrilled for our name to be […]

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Analysing and Fighting Ad...

Many online users are down with ad nausea[i]. This sounds like your (potential) customers are actively finding ways to soothe their discomfort, and turning to ad blocking software for help to avoid your ads on their browsers. And […]

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Employee Spotlight: Emman...

Our employee spotlight shines this time on our Junior Software Developer, Emmanuel Le Rider! Born and raised in Paris, Emmanuel completed an internship in London and an exchange semester in Hong Kong before moving to Berlin. All the […]

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