AFFILIATE MARKETING: ADVERTISER AND AGENCIES MUST ACT
Munich, 17. January 2014
Christian Kleinsorge, CEO of the Ingenious Technologies AG, joins the discussion caused by the reduction of jobs at Tradedoubler and Zanox: “Rigid attribution models, a lack of transparency and outdated business models, focusing and relying on technology of the past decade, brought the affiliate marketing in its present form to an imbalance. Contrarian to increasing revenues, the profit decreases.”
The result is not surprising: “Every day we talk to online-advertisers who start their own private program or private network with us. Top-publisher are connected to the network by the use of the latest technology.”
With this the providers take responsibility for a network business that was projected at 440 million € in 2013 only in Germany (OVK online Report 02/2013).
“It is not a rocket science any more to install and run an own partnership management. A modern private network, says Kleinsorge, can be installed in less than 10 days, creates transparency for the sales managers and is real-time controllable.”
At the same time a state-of-the-art partnership management offers more than the usual network functionalities.
It adapts modularly to all requirements, supports and automates existing processes. Due to its flexibility and scalability it is also absolutely far-sighted.
In this way providers of private programs and networks do not submit themselves to rigid requirements but establish, under their own name, a transparent and controllable representation on the Internet.
