by Sabine Kamson | 10 Aug 2017 | Insights
Are you going to be at the dmexco? It is continuously outdoing itself as a leading trade show in digital marketing. Through the crowd and full packed schedule, we have a few tips for you to make the most of it. The platform for better marketing decisions If you... by Sabine Kamson | 1 Jun 2017 | Insights
The world of affiliate marketing has evolved so quickly in a span of a few years. Has your business kept up? If you are placing your bets on your marketing partners to push your business forward, you will want to read on. When businesses consider affiliate marketing,... by Sabine Kamson | 7 Mar 2017 | Ingenious News, Insights
Oof, the two days spent in Hamburg at the Online Marketing Rockstars Festival 2017 (OMR17) simply flew by. And what an amazing time it was! Our sales and marketing team including our CEO Christian Kleinsorge came, conquered and left. Day 1 It all started last Thursday... by Sabine Kamson | 20 Jan 2017 | Insights, Product
Every industry encounters different trends in their customer journeys. Typically, the most vital conversion target at the end of a customer journey is a sale. For a fashion company, this would be the purchase of an item. For a travel portal, this would be the booking... by Sabine Kamson | 12 Jan 2017 | Insights
Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone thinks they know it, every technology provider think they have it. As a result, many assumptions arise, such as last-click is bad,... by Sabine Kamson | 9 Jan 2017 | Insights
Marketing teams all around the world are looking to be lean, mean and efficient. They want to spend their budget most efficiently. In other words, they want to get the most bang for their buck. And they want figures to prove it. Increase productivity? Raise KPI? Win... 
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