by Sabine Kamson | 4 Jan 2017 | Insights
by Carlos Duez Escobedo In short, attribution determines who gets the sale or the conversion. In other words, it is the logic that you apply in order to decide who takes credit for a transaction. If this is enough for you, there is no need to go through the rest of... by Sabine Kamson | 12 Oct 2016 | Insights
Many online users are down with ad nausea. This sounds like your (potential) customers are actively finding ways to soothe their discomfort, and turning to ad blocking software for help to avoid your ads on their browsers. And ad blocking software is on the rise.... by Sabine Kamson | 10 Aug 2016 | Insights, Product
You may have heard requests from your publishers, ad brokers and other partners that they need third-party tracking or shared tracking. If you’re clueless as to what that is, this article is for you. What on earth is third-party tracking? When we speak of third-party... by Sabine Kamson | 1 Aug 2016 | Insights
(Left to right) Christian Kleinsorge (CEO), Dr. Siamak Haschemi (Founder & Managing Director Qyotta), Eugen Becker (CTO) It is official – Qyotta has joined our Ingenious family! The acquisition of Qyotta UG, an innovative software development company in Berlin... by Sabine Kamson | 11 Jul 2016 | Insights
It’s safe to say that the recent Brexit referendum has shocked the world – exit voters included. On top of politicians deciding whether to stay or quit, as well as negotiations concerning the future of Britain, there are many lessons to learn from this event that... by Sabine Kamson | 13 Jun 2016 | Insights
As humans, we seem to trust the words of people more than companies. Also, we trust some particular people more than others. As simple as that, influencer marketing is born. While influencer marketing may unnerve many marketers as they lose total control of how... 
