How Virtual Reality Is Changing Commerce

How Virtual Reality Is Changing Commerce

Virtual reality glasses has been all the hype in every tech tradeshow, each one better than the next. By putting on these glasses, you view a whole new world that is not actually there in front of you, and from all angles as if you did enter this new world. There was...
6 rules to attract the best publishers

6 rules to attract the best publishers

As in the offline world, the majority of the revenue is often generated by the few key partners in the world of online performance. In other words, the success of your business is largely dependent on top publishers. They ensure your products or services are delivered...
How 2015 prepped us for the new year

How 2015 prepped us for the new year

It feels like just yesterday we were singing Christmas carols, and yet somehow we’ve already lit up fireworks and carried out the lead-moulding oracle (Bleigießen, as we call it in German) – 2016 has arrived. How quickly time has flown by – we couldn’t help but feel...
The Marketers’ Pursuit of Data in 2016

The Marketers’ Pursuit of Data in 2016

It’s the end of 2015. The marketing landscape continues to heat up. Marketers are scrambling to find solutions that give them the insights they need. Some attempt to build their own platform and hire a team of developers to do the job. Others put various analytics...