A familiar complaint by the present-day marketer goes something like this: “I have about five hundred partners in six different channels and they all claim to be driving the most vital traffic to my website.” This problem is often deepened by the lack of real solutions to prioritize channels and partners. Therefore, the marketer ends up with the wrong kind of traffic driven to his website at the wrong moment.
With Ingenious Enterprise, you are able to map complete customer journeys and identify all the touch points throughout your channels. On top of that, Ingenious Technologies is the only player in the market that allows you to apply attribution models to both your channels and your partners.
This means that you can not only prioritize channels, e.g. SEO, SEA and affiliate, but also partners within these channels. For example, you can prioritize content partners over voucher partners and price comparison over retargeting. As customer journeys grow longer and longer, Ingenious Technologies will help you to implement a model that attributes conversions in the fairest, most transparent and most effective way possible.
