Advertisers, ad networks and agencies are presently using Ingenious Enterprise for their online marketing and business analytics. Data on traffic, conversions, commissions, fees, revenues and total costs are important pieces of information that are exchanged regularly.

However, businesses have distinct functions and positions. That is why Ingenious Enterprise offers easy management and configuration of reports and statistics, encompassing depth and breadth of flexibility as well as total transparency.

Different roles require different accesses

The depth ensures that the right access to information is assigned to each user, as admins define and configure their rights to data based on the corporate security model. This differentiation becomes very relevant in the following scenarios:

Working within an organization

It could be part of the company policy that those at operational levels are not allowed to access the online marketing revenue figures. However, those at a management level would need full access to the figures for the entire business, especially when revenue is concerned. Since there are various functions and positions that focus on different information, admins will be able to configure the user access for the reports according to each individual’s role.

Working with external partners

As ad networks are the bridge between the publishers and advertisers, it is necessary to present the right data to each party. For example, network fees are specifically relevant for advertisers. With the configurable settings of reports, ad networks would be able to make this visible to them.

Users can gain customized data insights

The breadth ensures that users themselves get the right stats according to their needs. For instance, users can customise the widgets on their personal dashboards or adjust filters of data reports to view and manage information that is important specifically to them. This customization can be maintained for all future sessions, so that users always gain the most up-to-date overview of the business activities every time they log onto Ingenious Enterprise. With this, users will be better able to fulfil their responsibilities, be it monitoring the performance of marketing campaigns or evaluating the KPIs and their synergies.

In order to ensure users always work with verified data, all reports are based on real-time data. Also, all actions and changes made are recorded and are available to all users. They will be able to see which revisions were made, which team member made them, as well as when they were made, thereby guaranteeing maximum transparency in the data.

Bottom line

Ingenious Enterprise guarantees businesses greater flexibility and transparency in their statistics and metrics at a click of a button. Compared to other solutions, Ingenious Enterprise provides businesses with customized real-time data right down to the user level and boosts their efficiency, freeing up valuable resources for incremental business.