Ingenious Technologies, one of Europe’s leading SaaS providers in Partner Marketing, builds on its customer-centric strategy and appoints Dennis Petersen as Director Customer Success to lead the new team.
Dennis Petersen will be responsible for establishing stronger, long-lasting relations with clients remotely from Hamburg. He brings 15 years of partner marketing experience to the business, having had prior roles at Bigpoint, Dr. Klein and the pilot group, as well as Head of Affiliate at SYZYGY (formerly uniquedigital).
In his previous role, he was responsible for establishing the UK company’s market presence in Germany as part of its expansion as Senior Director Partnerships at the SaaS provider Partnerize.
Aligned with this concept, Ingenious Technologies recently announced a new Partner Payment as a Service offering. This enables clients with finite resources in partner marketing to define rules for commission approval and make prepayment, so that Ingenious Technologies can take over the responsibility of validation and approval processes.
On joining the team at Ingenious Technologies,
“I have the feeling that something really, really, really big is being made at this very moment and I would like to be part of it – and I am allowed to be.”
Dennis Petersen, Director Customer Success at Ingenious Technologies
On the new customer success strategy,
“Customer success is not just a new word for support. We are continuously innovating to build a customer-oriented culture at Ingenious. Our goal is to grow old with our customers. After all, long-term customer relationships are the very essence of this industry.”
Christian Kleinsorge, Board Member of Ingenious Technologies AG
Ingenious Technologies will next be participating in the first-ever DMEXCO @home with an exciting masterclass on our client idealo’s private affiliate network, as well as hosting an invite-only Partner Marketing Lounge.
About Ingenious Technologies AG
Ingenious Technologies AG is a Berlin-based marketing technology provider that helps global brands optimise their partner marketing for more sales. Through its SaaS-based Partner Management Platform, the company gives the power back to brands to manage their partners directly, as well as to measure and analyse the performance of their efforts accurately – on a single platform. This unique combination is strengthened by its focus on data protection through first-party tracking and white-labelling capabilities, as well as guidance from the Customer Success team. Backed up by accolades such as the winner of “Best Performance Marketing Technology 2016” and shortlisted “Best SaaS Platform 2018”, Ingenious is on its way to becoming Europe’s most trusted technology provider.
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