Berlin, 7th July 2016
Ingenious Technologies won “Best Performance Marketing Technology” in the European Performance Marketing Awards 2016 4th July in Amsterdam. The marketing technology provider came out on top against 11 other nominated technology providers from all over Europe and received the prestigious award. The decisive factor for the jury’s choice was the innovation and uniqueness of the marketing platform Ingenious Enterprise, which has an immediate effect on their clients’ businesses. This was substantiated by the submission of a case study of one of Ingenious Technologies’ clients active throughout Europe.
For the first time this year, the London-based PerformanceIN has invited companies to apply for the Best Performance Marketing Technology award in Europe.
Ingenious Technologies submitted a case study describing the implementation process and benefits with one of its existing clients. The client ZooRoyal, one of the leading e-commerce in Europe for pet food and accessories, belongs to the REWE Group and offers an extensive product range of over 12,000 items. For over two years now, ZooRoyal relies on Ingenious Technologies and continuously increases its breadth and depth of use of the platform.
Today, Ingenious Enterprise, the platform developed by Ingenious Technologies, has become ZooRoyal’s go-to data source. This means that employees refer to Ingenious Enterprise first when they require information concerning the performance of their marketing activities across all channels.
With the data consolidated on a single platform, the company can now make important business decisions based on trustworthy and consistent data.
“We are pleased that the jury has awarded us this prize,” says Robert Schneider, COO of Ingenious Technologies, proudly. “It is a great recognition of our work, and of course an affirmation for our clients, who are using Ingenious Enterprise to optimise the use of their budget daily.”
About Ingenious Technologies:
Ingenious Technologies AG (www.ingenioustechnologies.com) is an independent technology provider for Business Analytics and Marketing Automation, with its headquarters in Berlin. Launched in 2012 by experienced online marketing experts from Technology, Marketing and Sales, the company focuses on the development and marketing of innovative, scalable technology for performance-based, branding-oriented online marketing and e-commerce. The one-product solution “Ingenious Enterprise” is developed to help advertisers, agencies and affiliates to monitor, analyze, optimize and process all their online marketing activities and partnerships across all channels and devices via a single platform. The solution meets all requirements of multi-channel tracking, affiliate software, private network and platform rating, billing, accounting and payment. With its dedicated support team, Ingenious Technologies also looks after its renowned customers from the retail, financial, as well as travel and telecommunications sector.
Christian Kleinsorge (CEO) and Eugen Becker (CTO) are continuously developing and improving the sales as well as the technology business in order to expand its position as leading innovator. The in-house research and development department ensures the innovative capacity of the company.
Apart from its headquarters in Berlin, Ingenious Technologies has subsidiaries in Szczecin, Madrid and Vienna.
If you need further information, please contact:
Ingenious Technologies AG
Director Corporate Communications
Französische Straße 48
M: +49 172 85 53 53 2