by Anke Reuter-Zehelein

Ingenious Technologies proudly announces the launch of its multichannel and cross-device tracking technology under the new edition of Ingenious Enterprise. This is a great step into the next generation of Business Analytics and Marketing Automation on a unique and unrivalled one-product-platform.

As the market sees a growing number of advertising possibilities alongside the increasing number of players in the Internet industry, it has resulted in numerous scattered advertising and analytics platforms that are not interconnected. This makes it hard to fully understand the decision making cycle of your customers, predict trends, and ultimately optimize online marketing and sales strategies, budgets and business metrics. We understand your needs. That is why we focus on bringing you accurate and comprehensive business data, which is made easy to understand.

Our Multi-Channel module allows you to track and analyze all your customers’ interactions with your paid or non-paid brand exposure across any device, from the minute the customers are impacted by your product to the moment they buy it – all in real time. Track, de-duplicate and manage all marketing campaigns and channels such as SEA, SEO, affiliate, display, email, mobile, direct traffic and more.

Having identified the touch points in your customer journeys, you will need to decide which touch points deserve credit for the conversion or sales created, i.e. which attribution model to adopt. Based on the attribution model of your choice, our technology automatically presents to you how each channel, partner, campaign and creative generate revenue for your company, as well as the synergies between them. The behaviour patterns of your current and potential clients are made automatically visual through automated data reporting and dynamic graphs, allowing you to predict, plan and be successful in your online sales and marketing initiatives. For the first time, you will understand what role mobile actually plays in your online business and where your ROI gaps and opportunity costs are.

This true white-labelled tracking technology is the core of what we do; with us you can take control of your own tracking, running on your own domain and under your own name. In other words: own your data and your technology.

With Ingenious Enterprise, you will now make even smarter and quicker business decisions minimizing your risk- because the online game moves at great speed and you need the means to react quickly.