Berlin, 1st August 2016
The SaaS solution provider for marketing automation and business analytics Ingenious Technologies has acquired Berlin software development company Qyotta. Dr. Siamak Haschemi, who established Qyotta four years ago, has brought the company to the Ingenious Technologies Group. In pursuing a buy-and-build strategy to grow the company, Christian Kleinsorge, CEO of Ingenious Technologies AG, thereby strengthens its presence in the areas of software development for cloud technology, mobile applications and open source through the acquisition of Qyotta.
Estalished in 2013, Ingenious Technologies has been often in the news recently. After winning the European prize for “Best Performance Marketing Technology” in Amsterdam, the company has announced many of its new clients, including the well-known online player Zalando, who will rely on the marketing technology Ingenious Enterprise.
Now, the Berlin company has gained yet another success with the acquisition of Qyotta, which will bring in more than just revenue. Haschemi’s developer team at Qyotta has an excellent reputation through its zest for innovation and agile development methodologies. Its experience in dealing with cloud technology along with its mobile expertise have attracted numerous client projects. Hashemi, who has previously published countless articles on software development and worked as a visiting professor at the Beuth University of Applied Sciences in Berlin, is excited about the integration into the Ingenious Technologies Group. “While we continue to remain an independent company in the market and to our clients, we will be able to scale better and become more professional as we take advantage of the synergies gained from this integration.” CTO Eugen Becker also sees many benefits for Ingenious Technologies. “Qyotta has excellent specialists in Java and the latest web and cloud technologies. Not only will we benefit from this as a company, our platform and ultimately our clients will also benefit from this.”
About Ingenious Technologies:
Ingenious Technologies AG (www.ingenioustechnologies.com) is an independent technology provider for Business Analytics and Marketing Automation, with its headquarters in Berlin. Launched in 2012 by experienced online marketing experts from Technology, Marketing and Sales, the company focuses on the development and marketing of innovative, scalable technology for performance-based, branding-oriented online marketing and e-commerce. The one-product solution “Ingenious Enterprise” is developed to help advertisers, agencies and affiliates to monitor, analyze, optimize and process all their online marketing activities and partnerships across all channels and devices via a single platform. The solution meets all requirements of multi-channel tracking, affiliate software, private network and platform rating, billing, accounting and payment. With its dedicated support team, Ingenious Technologies also looks after its renowned customers from the retail, financial, as well as travel and telecommunications sector.
Christian Kleinsorge (CEO) and Eugen Becker (CTO) are continuously developing and improving the sales as well as the technology business in order to expand its position as leading innovator. The in-house research and development department ensures the innovative capacity of the company.
Apart from its headquarters in Berlin, Ingenious Technologies has subsidiaries in Szczecin, Madrid and Vienna.
If you need further information, please contact:
Ingenious Technologies AG
Director Corporate Communications
Französische Straße 48
M: +49 172 85 53 53 2