Tag: attribution


Thank you, dmexco 2017!

What a week! Some of us had a few hiccups travelling to Cologne. Nonetheless, all of us arrived safe and well, and ready to rumble! We met some of our potential clients over dinner, as well as enjoyed […]

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dmexco 2017: Free “Build Your Attribution Mod...

As the choice of attribution model plays an extremely important role in performance marketing, and it can get pretty complicated, we want to help make things a little easier. After all, marketers are confronted with channels and partners […]

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Attribution in E-Commerce Part 5: Which is the ...

After discussing all the factors that you should take into consideration when creating your own attribution model, and even going step-by-step to create one, we leave you with the final instalment of Attribution in E-Commerce from our Online […]

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Attribution in E-Commerce Part 4: Understanding...

We‘ve investigated the relevance of your data for attribution in part 3 of this series. We studied the amount of Single Activity Customer Journeys you have gathered and what that means for your business – after all, attribution […]

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Attribution in E-Commerce Part 3: Data Relevanc...

After discussing the accuracy of your data collection methods in part 2 of this series, we learnt that it is pretty much impossible to track every single interaction your client has with your brand. This is a big […]

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Attribution in E-Commerce Part 2: Accuracy of D...

Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of data collection in this article, in order to guarantee a good foundation for attribution. As a recap, attribution […]

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Attribution in E-Commerce Part 1: Starting Out

With the Online Marketing Rockstars Expo behind us, we thought we should break down the masterclass our COO Robert Schneider held into a five-part series, to reiterate and delve deeper into the key points of what he said […]

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Marketing Technology for Established Online Pla...

At this year’s Online Marketing Rockstars, which takes places on 2nd and 3rd March in Hamburg, the marketing technology provider Ingenious Technologies will be providing insights on successful attribution for e-commerce players. During a 90-minute masterclass, Robert Schneider, COO of the Marketing Automation and Business Analytics specialists based in Berlin, will be presenting attribution models applied and practised by national and international companies. All interested marketers can apply for tickets to visit all masterclasses and the expo for free. There is an additional competition for start-ups: Whoever is able to explain why he or she should win, stands a chance to win free use of the marketing technology Ingenious Enterprise for a year, worth €10,000.

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What on earth is progressive attribution?

Every industry encounters different trends in their customer journeys. Typically, the most vital conversion target at the end of a customer journey is a sale. For a fashion company, this would be the purchase of an item. For […]

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Do you know enough for successful attribution? ...

Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone thinks they know it, every technology provider think they have it. As a result, many assumptions arise, such […]

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