Tag: performance marketing


Thank you, dmexco 2017!

What a week! Some of us had a few hiccups travelling to Cologne. Nonetheless, all of us arrived safe and well, and ready to rumble! We met some of our potential clients over dinner, as well as enjoyed […]

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dmexco 2017: Free “Build Your Attribution Mod...

As the choice of attribution model plays an extremely important role in performance marketing, and it can get pretty complicated, we want to help make things a little easier. After all, marketers are confronted with channels and partners […]

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Motivate your partners to perform with the righ...

For many online businesses, working with affiliates and publishers is a norm. Especially when working with a multi-channel strategy, which includes content, search and partner networks. All these channels actually serve the same purpose: They strive to impact […]

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Public and Private Affiliate Networks – which...

The world of affiliate marketing has evolved so quickly in a span of a few years. Has your business kept up? If you are placing your bets on your marketing partners to push your business forward, you will […]

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