Berlin, 4th January 2017
A young Estonian company has won the Ingenious Technologies Start-up Contest. Weps, which makes use of artificial intelligence to analyse options and build a website in two minutes, was able to push through the competitors of this year’s contest and is now building up its business with the award-winning marketing technology together with the support of the Ingenious Technologies team.
Weps is a modular system that builds individual homepages. What is unique about it is that customers are guided through a number of questions by an intelligent chatbot. The answers provided are then used to generate individual components of the new homepage.
“We couldn’t believe that we had won the prize. We can now use Ingenious Technologies’ marketing technology for free!” The 23-year old co-founder Juhan Kaarma explains his delight. “This way, we can kick off our business professionally right from the start. We have never expected to be able to do that.” After all, how the young founding team, consisting also of Jorma Jürlsaar and Taavis Mikomägl, got to know of the contest was purely a coincidence.
As one of nine start-ups supported by Axel Springer’s Plug and Play Accelerator, Weps moved to Berlin with for three months in September this year. Within a 100-day programme, the young entrepreneurs took part in pitch training, workshops and mentoring sessions. “Over 200 founders from 32 countries have participated in our Accelerator programme, and more than half of our start-ups have received a follow-up funding,” explained Frauke Mispagel, Managing Director of the Axel Springer Plug and Play Accelerator. Other companies, such as Accenture and Deutsche Bank, are also present in the Accelerator programme and actively support the young entrepreneurs with their market know-how. In fact, as the founders of Weps were looking for a marketing technology provider, they learnt about Ingenious Technologies and its contest from their advisor from Accenture, and were encouraged to apply right away.
Ingenious Enterprise, which is presently already in the implementation phase at Weps, is a good fit to the company, which will offer its services in their home market Estonia, Germany, and soon in India. As a first step, the three founders will make use of the Ingenious Enterprise platform to build up their own partner network, as well as manage, automate and optimize this, in order to establish a high level of awareness and to generate relevant traffic quickly. “We already have the appropriate contacts – we only need to professionalize and monetize them now,” Juhan adds.
The idea for Weps had emerged from practical experience, explained the founder Jorma Jürlsaar. He has been programming since he was 13, and opened his first website agency at the age of 17. Today, Jorma is 20 years old and already highly experienced in this industry. Together, Jorma, Juhan and Taavis are convinced that they can penetrate the market quickly with their business model.
Building your own website customised to your needs and getting it ready in only two minutes for a reasonably small budget – that can happen!
About Ingenious Technologies:
Ingenious Technologies AG (www.ingenioustechnologies.com) is an independent technology provider for Business Analytics and Marketing Automation, with its headquarters in Berlin. Launched in 2012 by experienced online marketing experts from Technology, Marketing and Sales, the company focuses on the development and marketing of innovative, scalable technology for performance-based, branding-oriented online marketing and e-commerce. The one-product solution “Ingenious Enterprise” is developed to help advertisers, agencies and affiliates to monitor, analyze, optimize and process all their online marketing activities and partnerships across all channels and devices via a single platform. The solution meets all requirements of multi-channel tracking, affiliate software, private network and platform rating, billing, accounting and payment. With its dedicated support team, Ingenious Technologies also looks after its renowned customers from the retail, financial, as well as travel and telecommunications sector.
Christian Kleinsorge (CEO) and Eugen Becker (CTO) are continuously developing and improving the sales as well as the technology business in order to expand its position as leading innovator. The in-house research and development department ensures the innovative capacity of the company.
Apart from its headquarters in Berlin, Ingenious Technologies has subsidiaries in Szczecin, Madrid and Vienna.
If you need further information, please contact:
Ingenious Technologies AG
Director Corporate Communications
Französische Straße 48
M: +49 172 85 53 53 2