Category: Important News


Blurring the lines betwee...

The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline have been so tossed together such that the lines differentiating the two aren’t so clear anymore.   The […]

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Ingenious Supports Start-...

Do you have or work with an online business? Are you looking for a marketing technology? Well, you’re in luck! Ingenious Technologies is proud to support start-ups in the most critical phase of their business. We understand your […]

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Hey Rockstars – we’re...

When the Online Marketing Rockstars call, we’re there – the same procedure as every year. And for the first time this year, we will be presenting ourselves as an award-winning marketing technology. The award “Best Performance Marketing Technology” […]

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Employee Spotlight: Carlo...

Hasn’t the year started with a bang? With a blink of an eye, we’re already in late February. But we haven’t forgotten to bug our team for some lovely interviews. This time, we shine the employee spotlight on […]

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What on earth is progress...

Every industry encounters different trends in their customer journeys. Typically, the most vital conversion target at the end of a customer journey is a sale. For a fashion company, this would be the purchase of an item. For […]

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Do you know enough for su...

Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone thinks they know it, every technology provider think they have it. As a result, many assumptions arise, such […]

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Is Your Marketing Efficie...

Marketing teams all around the world are looking to be lean, mean and efficient. They want to spend their budget most efficiently. In other words, they want to get the most bang for their buck. And they want […]

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What’s attribution and ...

by Carlos Duez Escobedo   In short, attribution determines who gets the sale or the conversion. In other words, it is the logic that you apply in order to decide who takes credit for a transaction. If this is […]

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What on earth is basket f...

In online marketing, we come across new keywords that quickly become the norm in a heartbeat. Case in point: multi-channel, omni-channel, cross-channel marketing. Or perhaps acronyms like PPC, CPA, CTR – such terms just aren’t spelled out in […]

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The success story behind ...

Behind every winning technology is a customer, behind every award is a customer story. When we won “Best Performance Marketing Technology” at the European Performance Marketing Awards 2016, we were not only thrilled for our name to be […]

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