Category: Important News


Do you know enough for su...

Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone thinks they know it, every technology provider think they have it. As a result, many assumptions arise, such […]

READ MORE

Is Your Marketing Efficie...

Marketing teams all around the world are looking to be lean, mean and efficient. They want to spend their budget most efficiently. In other words, they want to get the most bang for their buck. And they want […]

READ MORE

What’s attribution and ...

by Carlos Duez Escobedo   In short, attribution determines who gets the sale or the conversion. In other words, it is the logic that you apply in order to decide who takes credit for a transaction. If this is […]

READ MORE

What on earth is basket f...

In online marketing, we come across new keywords that quickly become the norm in a heartbeat. Case in point: multi-channel, omni-channel, cross-channel marketing. Or perhaps acronyms like PPC, CPA, CTR – such terms just aren’t spelled out in […]

READ MORE

The success story behind ...

Behind every winning technology is a customer, behind every award is a customer story. When we won “Best Performance Marketing Technology” at the European Performance Marketing Awards 2016, we were not only thrilled for our name to be […]

READ MORE

Analysing and Fighting Ad...

Many online users are down with ad nausea[i]. This sounds like your (potential) customers are actively finding ways to soothe their discomfort, and turning to ad blocking software for help to avoid your ads on their browsers. And […]

READ MORE

Employee Spotlight: Emman...

Our employee spotlight shines this time on our Junior Software Developer, Emmanuel Le Rider! Born and raised in Paris, Emmanuel completed an internship in London and an exchange semester in Hong Kong before moving to Berlin. All the […]

READ MORE

Free tickets for dmexco ...

Want to go to the dmexco for free? On 14th and 15th September, we’re going to be at the dmexco expo in Cologne! You too?   It seems dmexco has altered its ticketing system and currently offers all […]

READ MORE

Your partners need third-...

You may have heard requests from your publishers, ad brokers and other partners that they need third-party tracking or shared tracking. If you’re clueless as to what that is, this article is for you.   What on earth […]

READ MORE

We’re growing: Welcome ...

(Left to right) Christian Kleinsorge (CEO), Dr. Siamak Haschemi (Founder & Managing Director Qyotta), Eugen Becker (CTO)   It is official – Qyotta has joined our Ingenious family! The acquisition of Qyotta UG, an innovative software development company […]

READ MORE