Category: Important News


Managing complex marketin...

Marketers juggle between six and ten technologies daily. These technologies assist marketers with tracking customer interactions on online shops and mobile apps, updating product availability, maintaining marketing data, analysing marketing performance and so much more. One of the biggest […]

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Ingenious Technologies is...

We are proud to announce that Ingenious Technologies has been officially certified as a Microsoft Partner with the highest competency as a cloud platform. The Microsoft Partner Network supports a pool of global organizations with various specialized area […]

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Employee Spotlight: Carlo...

Hasn’t the year started with a bang? With a blink of an eye, we’re already in late February. But we haven’t forgotten to bug our team for some lovely interviews. This time, we shine the employee spotlight on […]

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#OMR17: Our Highlights

Oof, the two days spent in Hamburg at the Online Marketing Rockstars Festival 2017 (OMR17) simply flew by. And what an amazing time it was! Our sales and marketing team including our CEO Christian Kleinsorge came, conquered and […]

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Blurring the lines betwee...

The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline have been so tossed together such that the lines differentiating the two aren’t so clear anymore.   The […]

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Ingenious Supports Start-...

Do you have or work with an online business? Are you looking for a marketing technology? Well, you’re in luck! Ingenious Technologies is proud to support start-ups in the most critical phase of their business. We understand your […]

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Hey Rockstars – we’re...

When the Online Marketing Rockstars call, we’re there – the same procedure as every year. And for the first time this year, we will be presenting ourselves as an award-winning marketing technology. The award “Best Performance Marketing Technology” […]

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What on earth is progress...

Every industry encounters different trends in their customer journeys. Typically, the most vital conversion target at the end of a customer journey is a sale. For a fashion company, this would be the purchase of an item. For […]

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Do you know enough for su...

Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone thinks they know it, every technology provider think they have it. As a result, many assumptions arise, such […]

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Is Your Marketing Efficie...

Marketing teams all around the world are looking to be lean, mean and efficient. They want to spend their budget most efficiently. In other words, they want to get the most bang for their buck. And they want […]

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