Category: Market Insights


Blurring the lines betwee...

The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline have been so tossed together such that the lines differentiating the two aren’t so clear anymore.   The […]

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What on earth is progress...

Every industry encounters different trends in their customer journeys. Typically, the most vital conversion target at the end of a customer journey is a sale. For a fashion company, this would be the purchase of an item. For […]

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Do you know enough for su...

Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone thinks they know it, every technology provider think they have it. As a result, many assumptions arise, such […]

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Is Your Marketing Efficie...

Marketing teams all around the world are looking to be lean, mean and efficient. They want to spend their budget most efficiently. In other words, they want to get the most bang for their buck. And they want […]

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What’s attribution and ...

by Carlos Duez Escobedo   In short, attribution determines who gets the sale or the conversion. In other words, it is the logic that you apply in order to decide who takes credit for a transaction. If this is […]

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What on earth is basket f...

In online marketing, we come across new keywords that quickly become the norm in a heartbeat. Case in point: multi-channel, omni-channel, cross-channel marketing. Or perhaps acronyms like PPC, CPA, CTR – such terms just aren’t spelled out in […]

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Analysing and Fighting Ad...

Many online users are down with ad nausea[i]. This sounds like your (potential) customers are actively finding ways to soothe their discomfort, and turning to ad blocking software for help to avoid your ads on their browsers. And […]

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Your partners need third-...

You may have heard requests from your publishers, ad brokers and other partners that they need third-party tracking or shared tracking. If you’re clueless as to what that is, this article is for you.   What on earth […]

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5 Things Marketers Can Le...

It’s safe to say that the recent Brexit referendum has shocked the world – exit voters included. On top of politicians deciding whether to stay or quit, as well as negotiations concerning the future of Britain, there are […]

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6 rules to attract the be...

As in the offline world, the majority of the revenue is often generated by the few key partners in the world of online performance. In other words, the success of your business is largely dependent on top publishers. […]

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