Landing Page Tracking

Expertengespräch vereinbaren Erhaltet die Datenqualität, die Euren Ansprüchen entspricht Es wird immer mehr von „Datengetriebene Entscheidungen“ gesprochen. Doch wie sollen diese bedeutungsvollen Entscheidungen richtig getroffen werden, wenn euch nur 40...

GDPR and tracking opt-out

The General Data Protection Regulation (GDPR) entered force in the EU a few weeks ago. Because the regulation is broad, businesses will often find it difficult (particularly in the marketing industry) to figure out whether they need to adjust the way they store and...

GDPR and 3rd-party tracking

What is 3rd-party tracking? 3rd Party tracking is the implementation of tracking codes from your publishers via containers which are integrated on your website. There are two types which are the on-page tracking code (which tracks page-views) and the conversion...