Ingenious Technologies Blog

Blurring the lines betwee...

The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline have been so tossed together such that the lines differentiating the two aren’t so clear anymore.   The […]

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Ingenious Supports Start-...

Do you have or work with an online business? Are you looking for a marketing technology? Well, you’re in luck! Ingenious Technologies is proud to support start-ups in the most critical phase of their business. We understand your […]

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Hey Rockstars – we’re...

When the Online Marketing Rockstars call, we’re there – the same procedure as every year. And for the first time this year, we will be presenting ourselves as an award-winning marketing technology. The award “Best Performance Marketing Technology” […]

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Do you know enough for su...

Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone thinks they know it, every technology provider think they have it. As a result, many assumptions arise, such […]

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Weps Wins Martech Contest

Berlin, 4th January 2017   A young Estonian company has won the Ingenious Technologies Start-up Contest. Weps, which makes use of artificial intelligence to analyse options and build a website in two minutes, was able to push through […]

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What on earth is basket f...

In online marketing, we come across new keywords that quickly become the norm in a heartbeat. Case in point: multi-channel, omni-channel, cross-channel marketing. Or perhaps acronyms like PPC, CPA, CTR – such terms just aren’t spelled out in […]

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The success story behind ...

Behind every winning technology is a customer, behind every award is a customer story. When we won “Best Performance Marketing Technology” at the European Performance Marketing Awards 2016, we were not only thrilled for our name to be […]

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