Ingenious Technologies Blog

Thank you, dmexco 2017!

What a week! Some of us had a few hiccups travelling to Cologne. Nonetheless, all of us arrived safe and well, and ready to rumble! We met some of our potential clients over dinner, as well as enjoyed […]

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dmexco 2017: Free “Build Your Attribution Mod...

As the choice of attribution model plays an extremely important role in performance marketing, and it can get pretty complicated, we want to help make things a little easier. After all, marketers are confronted with channels and partners […]

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Attribution in E-Commerce Part 5: Which is the ...

After discussing all the factors that you should take into consideration when creating your own attribution model, and even going step-by-step to create one, we leave you with the final instalment of Attribution in E-Commerce from our Online […]

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Employee Spotlight: Mitun Pandey

In today’s employee spotlight, we find out more about our Head of Product Management, Mitun Pandey! Mitun (pronounced like kitten but with an M!) joined the company just seven months ago but he is already an integral part […]

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3 reasons why MarTech beats AdTech

Should businesses invest more in AdTech or MarTech? This debate lives on, as the two sectors help create personalized and engaging ads for consumers. It’s hard to believe, but AdTech and MarTech share the same goal: they want […]

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How to make the most of dmexco 2017

Are you going to be at the dmexco? It is continuously outdoing itself as a leading trade show in digital marketing. Through the crowd and full packed schedule, we have a few tips for you to make the most […]

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3 success factors to consider for your next vou...

Voucher campaigns are a favourite sport for many e-commerce players. In a survey conducted by Bonago und die Ludwig-Maximilians-Universität München in 2016, it was found that 92% of respondents plan to conduct voucher campaigns. It’s easy to imagine […]

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Motivate your partners to perform with the righ...

For many online businesses, working with affiliates and publishers is a norm. Especially when working with a multi-channel strategy, which includes content, search and partner networks. All these channels actually serve the same purpose: They strive to impact […]

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Attribution in E-Commerce Part 4: Understanding...

We‘ve investigated the relevance of your data for attribution in part 3 of this series. We studied the amount of Single Activity Customer Journeys you have gathered and what that means for your business – after all, attribution […]

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Dmexco 2017 – we will be there!

Are you going to be at the dmexco? We will, and we’re excited about it!   About the leading trade show in digital marketing dmexco is a global business and innovation platform of the digital economy. It plays […]

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