Berlin, 7th September 2017
Robert Schneider (COO Ingenious Technologies) and his Client team will be advising visitors on the right attribution for their present performance marketing strategy.
Marketing technology provider Ingenious Technologies will be offering free consultation sessions on attribution customized to individual use cases at this year’s dmexco. Robert Schneider, COO Ingenious Technologies, and his Client team will be available for questions concerning cost optimization of their performance-oriented channels and partners. Interested parties can make an appointment at www.ingenioustechnologies.com/dmexco by 12th September. Attribution models play a very important role in performance marketing, as marketing partners are ideally paid based on their influence on the creation of a conversion. Advertisers want to – and should – establish the model and rules that take this into consideration. But how should the winner of the conversion be determined? There is no generic answer to this question, as there are many variable ways to evaluate and conclude the winner. After all, many marketing channels and partners are firmly anchored with different cost models, such as CPC for display campaigns and CPA for affiliate networks. On top of that, some channels or partners need to be attributed with a higher weighting, or they don’t stand a chance against SEM and incentivized ads despite their influence on the conversion. Therefore, the choice of attribution model is crucial to steer the performance and incurred costs. All in all, this is a complex topic that marketers are increasingly confronted with. That is why Ingenious Technologies will be dedicating time to this topic at the dmexco. Robert Schneider and his Client Team are offering 20-minute sessions with interested parties to create individualized attribution models based on their present KPIs and resources. Together, they will tackle questions fundamental for successful attribution. Along with real-time attribution, advertisers will be equipped with know-how to deduplicate their performance channels and optimize marketing costs. For efficient coordination of meeting requests, all interested parties should register for a consultation session in advance at www.ingenioustechnologies.com/dmexco. === About Ingenious Technologies: Ingenious Technologies (www.ingenioustechnologies.com) is a leading independent marketing technology provider, which was awarded Best European Performance Marketing Technology in 2016. With the cloud-based Ingenious Enterprise platform, companies across all industries can aggregate, structure, enrich and analyse all data collected, both online and offline. Thanks to real-time processing and a high level of automation, reliable data sets are available for clients to make agile marketing decisions. Through its in-house R&D team, as well as international Customer Excellence team, which manages clients worldwide from its headquarters in Berlin, Ingenious Technologies secures its success through constant innovation and proximity to the market. If you need further information, please contact: Ingenious Technologies AG Anke Reuter-Zehelein Director Corporate Communications Französische Straße 48 10117 Berlin rez@ingenioustechnologies.com M: +49 172 85 53 53 2