Berlin, 3rd September 2016
Data per se has no value. But by using intelligent technology to aggregate, enrich and automate the data, marketers can make smarter choices and raise ROI to the highest possible.
Ingenious Technologies will be presenting the latest version of its award-winning technology platform Ingenious Enterprise at the upcoming dmexco tradeshow. The highlights include a new attribution manager that enables clients to configure and implement customised single and multi-attribution models by themselves. The new attribution manager makes use of the accurate omni-channel data collected in real-time as a reliable basis for clients to draw conclusions on the performance of their marketing activities across channels, partners and campaigns and simulate the changes via modelling. This serves as an important step in the direction of predictive marketing.
Increasing sales, retaining customers and allocating marketing budget to areas that generate the highest ROI – these are goals that unite all marketers. But how do they even reach their target customers? When is the right time to offer potential customers products and services? Which ad media works best and what amount of marketing investment is necessary for results?
Experienced marketers know that an individualised customer experience strategy based on accurately generated omni-channel data is the key to success. This is exactly where the attrbution manager from Ingenious Technologies comes in. Ingenious Technologies is the first technology provider that provides marketers with the attribution flexibility and agility they need, along with precise assessment needed for budget optimization. Through real-time gathering of data from customer interactions as a result of all marketing activities, marketers are now able to identify the most effective strategy for each phase of the customer journey. The effect? Marketing managers can now manage their budgets and simulate their goals across all channels, both online and offline.
“Data has become a buzzword,” explained Christian Kleinsorge, CEO Ingenious Technologies. “Everyone is collecting data, but that data can tell you so much more when your technology helps organise and add value to it. With Ingenious Enterprise, businesses will get actionable insights, make smarter decisions and increase profits.”
Leading online players like Zalando have chosen to work with Ingenious Enterprise as their preferred online marketing platform.
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About Ingenious Technologies:
Ingenious Technologies AG (www.ingenioustechnologies.com) is an independent technology provider for Business Analytics and Marketing Automation, with its headquarters in Berlin. Launched in 2012 by experienced online marketing experts from Technology, Marketing and Sales, the company focuses on the development and marketing of innovative, scalable technology for performance-based, branding-oriented online marketing and e-commerce. The one-product solution “Ingenious Enterprise” is developed to help advertisers, agencies and affiliates to monitor, analyze, optimize and process all their online marketing activities and partnerships across all channels and devices via a single platform. The solution meets all requirements of multi-channel tracking, affiliate software, private network and platform rating, billing, accounting and payment. With its dedicated support team, Ingenious Technologies also looks after its renowned customers from the retail, financial, as well as travel and telecommunications sector.
Christian Kleinsorge (CEO) and Eugen Becker (CTO) are continuously developing and improving the sales as well as the technology business in order to expand its position as leading innovator. The in-house research and development department ensures the innovative capacity of the company.
Apart from its headquarters in Berlin, Ingenious Technologies has subsidiaries in Szczecin, Madrid and Vienna.
If you need further information, please contact:
Ingenious Technologies AG
Anke Reuter-Zehelein
Director Corporate Communications
Französische Straße 48
10117 Berlin
rez@ingenioustechnologies.com
M: +49 172 85 53 53 2