Ingenious Blog
Gain market insights from the performance marketing world and find out what’s new at Ingenious.
GDPR update: Enhanced user profile settings and rights and roles options
In view of upcoming GDPR regulations, we are working hard to support our clients with their GDPR compliance when they work with their marketing platform. Should you have any concerns about your data and GDPR compliance, please reach out to us via your preferred...
OMR18 Highlights: Consolidating the data you need for better marketing decisions
Last week, our sales team was in Hamburg to attend Online Marketing Rockstars Festival 2018, the extraordinary expo and conference that attracts top influencers of the online marketing world and rockstars to meet. According to the official website, this year’s expo...
GDPR: Which of my performance marketing data is really at risk?
What is GDPR? The countdown begins. May 25th marks the enforcement of GDPR – probably the most researched and written about acronym to date. We all know by now that the General Data Protection Regulation (GDPR) provides legislation on all organizations generating and...
Affiliate Summit Europe 2018: Achieving more effective performance attribution
What a great two days at Affiliate Summit Europe 2018. Our COO Robert Schneider and Sales Manager Felix Kleinsorge were in London to meet up with advertisers, ad networks and portals from all over the world. The crowd was energized and the discussions motivating....
Employee Spotlight: Felix Kleinsorge
In today’s employee spotlight, we find out more about our Sales Manager, Felix Kleinsorge! Don’t be fooled by how young Felix is – he is among the most experienced employees at the company. He started as an intern in the sales team, and then a year in the operations...
Auctioned activities for charity in 2017
With a blink of an eye, it’s the end of another year. This time last year, we decided to hold a charity auction within the company, where we collected a list of activities for our colleagues to bid for, and the money collected went to a charity of our choice. These...
Visit our talk at Google Cloud Summit in Munich
Are you going to the Google Cloud Summit in Munich next week? We are – and we’re getting excited for our CTO Dr Siamak Haschemi’s talk, together with our Google Cloud partner Claranet, as he discusses migrating to containers and Kubernetes. The starting spark...
Manage your marketing campaigns more effectively with ad media statuses
What does this mean? A campaign lifecycle tends to require different ad media behaviour in each phase. This behaviour can be reflected with four ad media statuses available on your platform. What are my options? Active The campaign is live and running. All traffic is...
Increase the relevance of your click data
Country-based click filtering now available Why should this interest me? This new click filter type enables you to filter any clicks from any irrelevant markets to increase the quality of your business data. How does it look now? You can now setup the new country type...
Reporting and Finance Transactions Speed Up
Change in behaviour of a column within data exports What does this mean? When exporting transaction data, the exports contain the column “internal_conversion_id”. Before this column used to contain varying unique values used internally by Ingenious Technologies. With...
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