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The General Data Protection Regulation (GDPR) provides legislation on all organizations generating and processing personal data related to EU-citizens, also known as data subjects. The new law will come into effect on 25th May 2018.
This is a great legal framework to put data subjects’ rights first and foremost, giving them more control and rights over their personal data. These new rights and controls include:
As a technology provider, we are data processors, while our clients take on the role as data controllers. Clients choose to work with our technology to track and manage the effectiveness of their marketing activities and partners, thereby allowing us to collect data on the basis of legitimate interest and process the data based on contractual obligation.
In addition, we have taken on the following measures to ensure transparency in our efforts to GDPR compliance:
Platform support: Our Client team is available to address the concerns of clients, and to support them in ensuring their compliance to GDPR whilst using the marketing platform.
We strive to support our clients with compliant handling of personal data. Therefore, we have made a list of platform enhancements that would assist our clients in providing even greater clarity and transparency within their organisation, with their marketing partners, and with their end customers.
Updated on 29th June 2018