Our GDPR Commitmentas of December 2020
About the General Data Protection Regislation (GDPR)
The General Data Protection Regulation (GDPR) provides legislation on all organizations generating and processing personal data related to EU-citizens, also known as data subjects. The new law came into effect on 25th May 2018.
This is a great legal framework to put data subjects’ rights first and foremost, giving them more control and rights over their personal data. These new rights and controls include:
Right to data portability
Being aware of the transfer of your data from one system to another.
Right of access by the data subejct
Knowing what data has been collected and how it will be used.
Right to rectification
The right to make changes to inaccurately stored data.
Right to erasure
The right to withdraw your consent and request personal data deletion.
The choice to actively consent or not, fully or partially.
Our role as a technology provider
As a technology provider, we are data processors, while our clients take on the role as data controllers. Clients choose to work with our technology to track and manage the effectiveness of their marketing activities and partners, thereby allowing us to collect data on the basis of legitimate interest and process the data based on contractual obligation.
In addition, we have taken on the following measures to ensure transparency in our efforts to GDPR compliance:
Data protection officer
We have contacted all our mailing list recipients to renew their consent to receiving newsletters.
Website cookie update
We have adjusted our cookie acceptance settings on our website to enable an easier opt-in and out of cookie tracking.
In addition to the current enhancements, streamlining of non-business-critical data, as well as enhanced user account security, Ingenious Technologies is continuously working to maintain a high standard of data privacy and security within our software development.
We are actively working on formally documenting our processes concerning data collection, and to set procedures in place to best cater to your rights to access, edit and delete personally identifiable data in a timely manner.
Our Client team is available to address the concerns of clients, and support them in ensuring their compliance to GDPR whilst using the marketing platform.
Ensuring compliance with the Ingenious Partner Management Platform
We strive to support our clients with compliant handling of personal data. Therefore, we have made a list of platform enhancements that would assist our clients in providing even greater clarity and transparency within their organisation, with their marketing partners, and with their end customers.
Within your organization
- Updated User Management with consent field, new user password and termination
To make sure the autonomy of the user is enhanced and the storage of private data is transparent, as well as improving password security for users.
- Redesigned user profile page with opt in and termination options
To give every user the autonomy to decide on the storage and usage of their own private data.
With your marketing partners
- Updated Partner Management
To enable new partners on the platform to work with enhanced password security, and the ability to block their account when needed.
With your end customers
- End user data on the product surface
To remove all references to personal data of end users from the UI.
- End user data on request
To enable clients to pull and end user data easily if an end user requests them to do so via API endpoints.
More product enhancements and updates
New ad space registration workflow Why would this interest me? If you are interested in ensuring higher quality of ad spaces within your platform, you should enable the new ad space registration workflow. This new workflow forces your partners to register their ad...
What is 3rd-party tracking? 3rd Party tracking is the implementation of tracking codes from your publishers via containers which are integrated on your website. There are two types which are the on-page tracking code (which tracks page-views) and the conversion...
As GDPR approaches, we want to support your GDPR rights while working with your marketing platform from our role as a Processor. (Article 28 GDPR) This includes ensuring that you have consent for the personal details you work with, that your right to edit the personal...