ONLINE MARKETING
Berlin, 19th July 2016
Ingenious Technologies, the SaaS provider of marketing automation and business analytics, has signed numerous national and international players as new clients in the recent months. The well-known players that have chosen to work with the marketing technology developed by Ingenious Technologies include fashion giant Zalando, cashback provider weeCONOMY and LetsBonus, international auction house Catawiki, fashion retailers DePauli AG and brillen.de, and many more. All of them share the same motive: They want their online marketing to be managed in-house and their marketing activities across all marketing channels to be centrally consolidated, analysed and optimised – independent of third party interests.
Competition in the e-commerce market continues to intensify. Technology providers offer help in understanding what makes customers push their virtual shopping carts through checkout.
Ingenious Technologies started gaining presence in the international market in 2013 as an innovative marketing technology provider. The company offered online marketers with new approaches to gaining higher tracking accuracy and transparency in the performance of all marketing activities across all channels on a single platform. Since then, Ingenious Enterprise has established itself as the first choice of platform for leading online players. This is further supported by the recent win of the European award “Best Performance Marketing Technology” in Amsterdam.
“Our recipe for success,” explained Christian Kleinsorge, CEO Ingenious Technologies, “is the combination of experienced market analysts and experts that work closely with data scientists, who perform agile development at the highest level. We understand the online marketing business, we know the needs of online players and we recognise the speed at which customers and their purchase behaviour develop. The outcome is: Pure e-commerce players are now expanding into brick-and-mortar stores, while traditional stores are developing impressive omni-channel strategies.”
For both start-ups and established online players, this phenomenon clearly indicates that all market players have to face aggressive competition. The pressure is high and only those who are capable of recognising synergies among existing marketing activities, of optimising the use of budget, of identifying the best performing channels and of winning over top partners for their network, will be able to battle for the bigger share of the pie. The use of the technology that best supports and automates these processes thereby plays a decisive role.
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About Ingenious Technologies:
Ingenious Technologies AG (www.ingenioustechnologies.com) is an independent technology provider for Business Analytics and Marketing Automation, with its headquarters in Berlin. Launched in 2012 by experienced online marketing experts from Technology, Marketing and Sales, the company focuses on the development and marketing of innovative, scalable technology for performance-based, branding-oriented online marketing and e-commerce. The one-product solution “Ingenious Enterprise” is developed to help advertisers, agencies and affiliates to monitor, analyze, optimize and process all their online marketing activities and partnerships across all channels and devices via a single platform. The solution meets all requirements of multi-channel tracking, affiliate software, private network and platform rating, billing, accounting and payment. With its dedicated support team, Ingenious Technologies also looks after its renowned customers from the retail, financial, as well as travel and telecommunications sector.
Christian Kleinsorge (CEO) and Eugen Becker (CTO) are continuously developing and improving the sales as well as the technology business in order to expand its position as leading innovator. The in-house research and development department ensures the innovative capacity of the company.
Apart from its headquarters in Berlin, Ingenious Technologies has subsidiaries in Szczecin, Madrid and Vienna.
If you need further information, please contact:
Ingenious Technologies AG
Anke Reuter-Zehelein
Director Corporate Communications
Französische Straße 48
10117 Berlin
rez@ingenioustechnologies.com
M: +49 172 85 53 53 2