Built for Performance Networks

The flexible all-in-one platform for your advertisers and partners

We believe in tracking everything. How?


Custom tracking domains

Offer an upgrade to 1st-party tracking to your advertisers to minimize the risk of ad-blocking and increase tracking accuracy


Flexible tracking

Easily integrate our tracking into all major tracking systems (DoubleClick, etc) via a variety of features built to ensure compatibility


Offline to online & cross-device tracking

With our progressive attribution functionality, your advertisers can track their customers offline and online, as well as across devices

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Customer lifetime value tracking

Identify the customer lifetime value using your customer IDs, and adapt your commission models over time


Container tag solution

Offer our UI-configurable container tag solution to connect advertisers with your publishers to simplify their on-page tracking integrations

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Voucher tracking

Help your advertisers track the efficiency of their online and offline vouchers


Basket tracking

With our basket tracking technology, your advertisers can analyse their product performance by tracking the actual items that their customers buy


Post-view tracking

Add view data to your customer journeys to better analyse the effectiveness of your branding campaigns and attract partners

We believe you will impress your advertisers. How?


Click filters

Enable advertisers to control CPC quality by providing time-based or location-based click filtering


Conversion targets

Model the interactions you care about with commercial and analytical triggers


Basket management

Advertisers can easily handle partial refunds, updated basket information and manage all aspects of their tracked baskets

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Voucher management

Offer your advertisers complete control over the timeframe, exclusivity and fraud handling of their vouchers


Customer journey analytics

Advertisers gain deep customer insight by diving into the macro and micro view of their customer journeys, identifying patterns, and optimising channel overlaps


Multiple product feeds

Enable advertisers to directly and automatically distribute product details to partners, therefore increasing the attractiveness of their offers


Commission management

Highly flexible and versatile commission management so that your advertisers have a variety of compensation options for their partners


Transaction validation

Advertisers can enjoy a variety of automations to free themselves from low value manual validation work

We believe you will impress your partners. How?


Automated dashboards & reports

At-a-glance dashboards for live monitoring of partner commissions and business, complemented by powerful reporting to monitor advertiser-specific performance


Transparent payment

Provide fully itemised payment entries, giving your partners full transparency over their commissions

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Ad space management

Empower your partners to manage multiple ad spaces easily, within a single login


Ad media management

Powerful UI enable partners to search, filter and export their desired ad media, as well as set and apply sub IDs globally


Conversion forwarding

Partners can integrate other systems faster by using our UI-configurable 3rd-party pixel technology (browser-side and server-side in real time)


Multiple sub IDs supported

Up to 6 sub IDs can be used to enrich your partners’ reporting or pass through to external systems

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Deeplink generator

Provide partners with a foolproof way of generating correctly-formed deeplinks easily

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Data exports

Ad media, reporting and payment exports available in CSV, XLS and XML via the UI or magic key export links

We believe your brand comes first. How?


Advertiser invoicing

Easily generate invoices with the information you need, based on customisable financial templates


Partner payments

Advertisers can manage and control partner payments at scale with just a few clicks

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Fee management

Automated rule-based fee management to bill each advertiser according to your pricing strategy

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Payment flexibility

A variety of billing modes provided (e.g. pre or postpayment) to match your finance team’s desired billing process


100% GAAP-compliance

Control your financial processes in a GAAP-compliant manner


International capability

Tailor your financial documents currencies, tax systems, languages to the relevant markets you are present in

We believe in working smart. How?


One advertiser management platform

Consolidate, label and manage all of your advertisers within one platform, enabling you to work efficiently



Analyse the performance of your account portfolio, across all advertisers and markets, easily in one go


Automated dashboards

Manage all of your accounts at a glance with real-time dashboards configured to display your desired KPIs


Rights & roles

As account managers change, you can easily hand over access to client data to the new account manager


Attribution manager

Forget the outdated last-click wins model: help advertisers prioritise, and therefore reward, marketing channels according to their desired marketing mix


Fee management

Automated rule-based fee management to bill each advertiser according to your pricing strategy


Bulk export/import

As standard our features come with bulk export/import capabilities saving you from wasted time and frustration


Technical support

As standard we provide advanced product support for those times when you need a helping hand

We believe your brand comes first. How?


Full white-label

Your business. Your network. Your branding. Your own platform.


1st-party domains

Provide your advertisers and partners with dedicated UI access running on your own domain


Customisable finance templates

Easily generate billing documents for your clients based on defined templates with your branding and financial information


Branded communication

Customise your email templates and integrate your email services to use your branding in all automatic system notifications sent out to your advertisers and partners



Automate and integrate workflows into your marketing ecosystem using your Ingenious 1st-party branded API

With Ingenious, you benefit from…


Fully comprehensive solution

We cover all your needs from providing a publisher interface all the way down to storing your financial documents.


Data accuracy

We track everything, so you can provide your clients granular data-driven insights, even down to raw data analysis, all with no data sampling applied.

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Cost saving

Save on engineering and infrastructure costs. We charge monthly based on your product usage only.


Time saving

We provide various automations so you can manage your accounts with ease.


Control over your data

You can organise your tracked data and consolidate it according to your desired data structure and your clients’ KPIs.

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Knowledge base

We provide extensive documentation on our platform features, which you can refer to at any time.


Serviced by industry experts

Our team consists of online marketing professionals bringing many years of varied experience to the table.


Cloud native infrastructure

With our Google Cloud Partnership, we deliver you security and reliability of the highest standards.

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