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Cross device tracking for mobile marketing & M-Commerce

INTEGRATION OF M-CHANNELS - GSMA HALL 8.1-I59 Munich, 24th February 2014   With the increasing relevance of mobile marketing and m-commerce, cross-device tracking has become an inherent part of the multi-channel tracking. Ingenious Technologies, an independent...

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Added Value of Networks is Falling

AFFILIATE MARKETING: ADVERTISER AND AGENCIES MUST ACT Munich, 17. January 2014 Christian Kleinsorge, CEO of the Ingenious Technologies AG, joins the discussion caused by the reduction of jobs at Tradedoubler and Zanox: “Rigid attribution models, a lack of transparency...

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