Increase lead conversion by combining CRM with marketing data
Do you know how leads generated on your website develops as a customer?
Not every business website serves to generate sales. Some generate leads which turn into a call or demo customised to their needs.
Yet marketers want to know how effective their activities and strategy has really been in bringing in sales. The challenge is therefore: How to map a full customer journey by connecting the online data in generating leads to the offline data.
Here’s what you will get in our whitepaper:
- Why is there such a challenge of connecting the dots from lead to sale?
- How does a solution like Ingenious help to connect online data with sales development?
- How does my team and the business benefit from this link?