Why Google Analytics Doesn’t Work for E-Commerce
Do you use Google Analytics to measure partner performance?
Many use Google Analytics on a daily basis to monitor and analyse the performance of their e-commerce. But are they aware of the limitations behind the technology, when making data-driven decisions based on them?
Here’s what you will get in our whitepaper:
- A study of how Google Analytics works
- What to take note of when using Google Analytics to measure your partner marketing performance
- What alternatives there are to Google Analytics