Mobile in the new era of online marketing

Do you know how your customers react to mobile?

Mobile has penetrated the lives of many and usage will continue to increase. It is now a non-stop online world, which people buy from. Exactly what role does mobile play in the decision-making process of customers today? How can businesses integrate the idea that mobile is the first screen of choice for many customers into their marketing?

Here’s what you will get in our whitepaper:

  • Insights into mobile usage by customers
  • The new roles of mobile in the customer journey: customer acquisition, customer loyalty and customer experience
  • Differences between multi-channel and cross-channel marketing
  • Key considerations when setting up a mobile strategy

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