What you need to know for successful attribution
Do you know how effective your marketing investments are?
Marketers want to know whether their marketing efforts and investments are effective. Enter attribution – what is it? Some say single attribution is commonly used for a reason, others say multi-attribution is clearly the way to go. At the same time, every technology provider say they can, and everyone thinks they know attribution.
Here’s what you will get in our whitepaper:
- What does attribution really mean for me?
- Single vs multi attribution – pros and cons
- Analytical vs commercial attribution
- Which attribution really fits my business best?
- What should I look for in my attribution technology?