Whitepaper

Why Google Analytics Doesn’t Work for E-Commerce

Do you use Google Analytics to measure partner performance?

Many use Google Analytics on a daily basis to monitor and analyse the performance of their e-commerce. But are they aware of the limitations behind the technology, when making data-driven decisions based on them?

Here’s what you will get in our whitepaper:

• A study of how Google Analytics works
• What to take note of when using Google Analytics to measure your partner marketing performance
• What alternatives there are to Google Analytics