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E-commerce/retail - Maximum data quality and transparency for performance marketing
E-commerce companies need a precise and flexible solution to efficiently manage affiliate and performance marketing
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Data Accuracy

High data quality is crucial for the optimization of campaigns and the correct allocation of sales. Ingenious ensures that tracking data is captured in full, regardless of browser restrictions or adblockers.

Full White Label Tracking

  • First-party cookies and links: Minimize the risk of tracking blocking by browsers or adblockers.
  • More and more accurate data: No reliance on third-party providers, so all relevant conversions are captured.

Importer

  • Data completeness guaranteed: Prevents tracking gaps due to subsequent data imports.
  • Stable API data import: Works independently of adblockers or browser tracking restrictions.

MMP - Mobile Attribution & App Tracking

  • Measurement and remuneration of app traffic & installs: Ensuring correct attribution for mobile conversions.
  • Simple connection: Native integrations with Adjust and Appsflyer enable quick implementation via the UI.
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Reporting & Transparency

Efficient performance marketing requires maximum transparency and flexible reporting that maps all relevant KPIs.
  • Full control over all available data.
  • Evaluate data flexibly: Reports can be customized so that relevant insights are quickly available.
  • Visual dashboards with trend analyses & period comparisons: Developments and progress visible at a glance.
  • Real-time reports with low latency: Fast reactions to market changes possible.

Example reports:

  • Creative set (campaign) report: Overview of the performance of individual advertising media.
  • Partner Report: Detailed analysis of affiliate performance.
  • Overview Report: Compact summary of the most important KPIs.
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Detailed e-commerce conversions

Detailed conversion data enables a more precise evaluation of campaign performance and optimization of the marketing strategy.
  • Conversions with detailed shopping cart: All transactions are recorded at product level.
  • Transparency on an SKU basis: Recognize which products are performing particularly well.
  • Better attribution of sales: More insights for targeted campaign management.
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Dynamic voucher management

Efficient management of vouchers to target customers and increase sales.
  • Flexible voucher system: Creation, administration and allocation according to individual criteria.
  • Targeted application control: Activate vouchers for specific partners or advertising channels.
  • Rule-based control: Automatic adjustment or restriction of unwanted voucher use.
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Advanced Attribution Management

Modern attribution ensures fair and transparent remuneration of the relevant touchpoints in the customer journey.

Single Touch Attribution

  • Flexible attribution models: Customizable remuneration models for different marketing channels.
  • Prioritization of paid channels: Control of attribution based on strategic goals.

Extended session and shopping cart logic

  • Advanced Session Tracking: More precise allocation of conversions on a user basis.
  • Basket Freeze: Ensuring that the correct affiliate allocations are retained in the purchase process.
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