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by Sabine Kamson | 12 Jan 2017 | Insights
Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone thinks they know it, every technology provider think they have it. As a result, many assumptions arise, such as last-click is bad,... by Sabine Kamson | 4 Jan 2017 | Insights
by Carlos Duez Escobedo In short, attribution determines who gets the sale or the conversion. In other words, it is the logic that you apply in order to decide who takes credit for a transaction. If this is enough for you, there is no need to go through the rest of... by Sabine Kamson | 12 Dec 2016 | Product
You may have heard of the attribution manager through our teasers in our last updates. This month, we are pleased to unveil our attribution manager, which provides marketers with the autonomy and flexibility like no other in the market. It is self-configurable and... by Sabine Kamson | 3 Sep 2016 | Press
Berlin, 3rd September 2016 Ingenious Technologies will be presenting the latest version of its award-winning technology platform Ingenious Enterprise at the upcoming dmexco tradeshow. The highlights include a new attribution manager that enables clients to... by Sabine Kamson | 15 Jun 2016 | Product
Attribution manager (coming late July) We’re about to hand the power of the tracking settings of your marketing activities and thereby your attribution model over to you! With our new attribution manager, you will be able to see all your marketing channels at... 
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