GDPR and tracking opt-out

The General Data Protection Regulation (GDPR) entered force in the EU a few weeks ago. Because the regulation is broad, businesses will often find it difficult (particularly in the marketing industry) to figure out whether they need to adjust the way they store and...

Five frequently asked questions

We’ve put together the top 5 most frequently asked questions concernining your online marketing platform and their answers, so you get your peace right away! I have the impression a transaction was not tracked. I cannot find it on the platform. What can I do?...

Why Google Analytics Doesn’t Work for E – Commerce

Berlin, 14th September 2015   Almost 30 million websites are presently being analysed by Google Analytics, and this figure is continuously on the rise. But when does it make sense to use this free tool? Ingenious Technologies recently published a white paper that...
Affiliate Marketing: Crisis or Change?

Affiliate Marketing: Crisis or Change?

ADZINE 12TH JANUARY 2015 AFFILIATE MARKETING BY: TOBIAS WEIDEMANN   Bad news have dominated the affiliate marketing scene in the past few years: significant layoffs at Tradedoubler and Zanox, organizational restructuring at almost all big affiliate marketing...