Tag: customer journey


What on earth is basket f...

In online marketing, we come across new keywords that quickly become the norm in a heartbeat. Case in point: multi-channel, omni-channel, cross-channel marketing. Or perhaps acronyms like PPC, CPA, CTR – such terms just aren’t spelled out in […]

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Cross Device Tracking: H...

Marketers are increasingly aware that basing their strategies on last-click conversions is like going backwards into the dinosaur ages. The theory behind last-click was nice and simple: the ad that was clicked most recently must have driven the […]

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Jetzt umsteigen und 10.00...

Multi-Channel Tracking Durch die ständig wachsende Anzahl von Werbemöglichkeiten und die rasante Zunahme von Playern ist der Einsatz von Marketing-Technologie zu einem der wichtigsten Wettbewerbsvorteile im digitalen Geschäft geworden. Nur wer die Entscheidungswege seiner Kunden kanalübergreifend und effizient […]

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Multichannel and Cross-De...

by Anke Reuter-Zehelein Ingenious Technologies proudly announces the launch of its multichannel and cross-device tracking technology under the new edition of Ingenious Enterprise. This is a great step into the next generation of Business Analytics and Marketing Automation […]

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