Tag: third party tracking

What on earth is basket f...

In online marketing, we come across new keywords that quickly become the norm in a heartbeat. Case in point: multi-channel, omni-channel, cross-channel marketing. Or perhaps acronyms like PPC, CPA, CTR – such terms just aren’t spelled out in […]


Your partners need third-...

You may have heard requests from your publishers, ad brokers and other partners that they need third-party tracking or shared tracking. If you’re clueless as to what that is, this article is for you.   What on earth […]