The thing about mobile devices is clear – mobile has penetrated the lives of many and usage will continue to increase. In fact, mobile devices have revolutionised the way people get connected, interact and of course shop.
Yet many businesses do not integrate the idea that mobile is the first screen of choice for many customers into their marketing. They continue to create content for the smaller screen without understanding the different roles mobile plays in the customer journey, and how to meet the customers’ expectations, in order to boost sales. That is why many businesses continue to push advertising campaigns with the same message on mobile devices among many others, ignoring the synergy that offline and online channels have.
For those reasons, we at Ingenious have published a new whitepaper on mobile and its impact on the online marketing world, which provides insights on the combination of cross-channel and real-time marketing and matching marketing strategies with customers’ expectations.
Download the free whitepaper from our resources page now!
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