We believe in working smart. How?

Automated dashboards

Manage all of your advertisers at a glance with real-time dashboards configured to display your desired KPIs
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Transaction validation

Advertisers can enjoy a variety of automations to free themselves from low value manual validation work

Multiple product feeds

Enable advertisers to directly and automatically distribute product details to partners, therefore increasing the attractiveness of their offers

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Bulk export/import

As standard our features come with bulk export/import capabilities saving you from wasted time and frustration

One advertiser management platform

Consolidate and manage all of your advertisers within one platform, enabling you to work efficiently

Rights & roles

As account managers change, you can easily hand over access to client data to the new account manager

We believe understanding your customer is king. How?

Conversion targets

Model the interactions you care about with commercial and analytical triggers

Customer journey analytics

Dive into the macro and micro customer journeys to identify patterns and optimise channel overlaps

Channel and device analytics

Gain deep insight into your marketing mix and your customers’ device behaviours

Reporting

Analyse the performance of your advertiser portfolio, across all markets, easily in one go

Exports

Ad media, reporting and payment exports available in CSV, XLS and XML via the UI or magic key export links

API

Automate and integrate Ingenious workflows into your own infrastructure using our 1st-party branded API

We believe in your brand. How?

Full white-label

Your business. Your network. Your branding. Your Ingenious platform.

1st-party domains

Provide your advertisers with dedicated UIs that are accessed over your 1st-party domain
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Customisable finance templates

Easily generate billing documents for your advertisers based on defined templates with your branding and financial information

Branded communication

Customise your email templates and integrate your email services to use your branding in all communications sent out to your advertisers

We believe finance should be easy. How?

Fee management

Automated rule-based fee management to bill each advertiser according to your pricing strategy

Billing for Multiple Entities

Easily split and manage the billing for each entity on a single platform

Payment flexibility

Select your preferred payment process (e.g. pre or postpayment) according to your financial setup

International capability

Tailor your financial documents currencies, tax systems, languages) to the relevant markets you are present in
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100% GAAP-compliance

Control your financial processes in a GAAP-compliant manner

Cloud-based document storage

All of your generated financial documents are stored safely and securely in the cloud
For Performance Networks

Provide the best environment for your advertisers and partners to grow

In the highly competitive market, performance networks need to innovate in order to win clients. Our platform arms you with a differentiated product offering and with the data you need to grow your business.

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Offer innovative technology your clients can't say no to

Enable clients to gather data accurately, analyse their performance granularly and configure multi-touch attribution for smarter incentivisation. With technological innovation, you can nurture long-lasting partnerships for greater growth.

Get the transparency you and your clients need

By gathering the data you need from baskets and customer journeys, you can easily draw reports for better decision making. This way, you can optimize partnerships and campaigns, in order to revenue in the long run.

Stretch margins through streamlined processes

Manage multiple clients, gain actionable analyses from customer journeys, and automate your financial processes easily with a single Ingenious platform. Streamline your operational processes, so you can reinvest resources on growing your business.

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“Our cooperation with Ingenious is aimed at the exponential growth of our clients’ businesses, and analytical technology will allow much better decision making on marketing investments. Especially as our goal is not only to buy media and optimize but to work on all key marketing indicators (especially CAC and LTV) through personalization of communication and even better media management at every stage of the customer’s life cycle.”

Andrzej Cudny

President of the Board, Cube Group

idealo.de Franziska Grunwald

Your Benefits At A Glance

Identify sweet spots, optimize ad spend and tap onto your partners for growth – on a single platform

One platform, multiple advertisers

Consolidate, label and manage all of your advertisers within one platform, enabling you to work efficiently
Read More

Automated dashboards

Manage all of your accounts at a glance with real-time dashboards configured to display your desired KPIs
Read More

Customer lifetime value tracking

Identify the customer lifetime value using your customer IDs, and adapt your commission models over time
Read More

Multi-touch attribution

Forget the outdated last-click wins model: help advertisers prioritise, and therefore reward, marketing channels according to their desired marketing mix.
Read More

Transparent payment

Provide fully itemised payment entries, so you can generate invoices easily, and your advertisers can give your partners full transparency over their commissions.
Read More

Open API

Automate and integrate workflows into your marketing ecosystem using your Ingenious 1st-party branded API.
Read More
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“The main motivation for working with Ingenious was to work with the right tech partner from the start of our innovation. This way, our clients get to enjoy first-party right away. This means a much higher data accuracy, which is a big win for both them and us!”
Paul Herrmann

CEO, consumendo network GmbH

idealo.de Franziska Grunwald