Ingenious News
Hier befinden sich Marktinformationen aus der Performance-Marketing-Welt sowie Neuigkeiten von Ingenious und seiner Plattform
Manage your marketing campaigns more effectively with ad media statuses
What does this mean? A campaign lifecycle tends to require different ad media behaviour in each phase. This behaviour can be reflected with four ad media statuses available on your platform. What are my options? Active The campaign is live and running. All traffic is...
Increase the relevance of your click data
Country-based click filtering now available Why should this interest me? This new click filter type enables you to filter any clicks from any irrelevant markets to increase the quality of your business data. How does it look now? You can now setup the new country type...
Reporting and Finance Transactions Speed Up
Change in behaviour of a column within data exports What does this mean? When exporting transaction data, the exports contain the column “internal_conversion_id”. Before this column used to contain varying unique values used internally by Ingenious Technologies. With...
Employee Spotlight: Montserrat Cano Plá
In today’s employee spotlight, we find out more about our Customer Success Manager, Montse! Born and raised in the south of Spain, Montse moved to Münster for her Erasmus studies, then to Berlin for an internship and ended up staying here. Through her move, she...
Jetzt verfügbar: Google & Yahoo zertifiziertes Tracking mit Ingenious Technologies
Wir haben Neuigkeiten! Nach einem strengen Bewertungsverfahren sind wir nun von Google und Yahoo zertifizierter externer Anbieter. Jetzt können unsere Kunden Banner-Anzeigen von der Ingenious Enterprise-Plattform auf Google und Yahoo platzieren und dabei ihre First...
Danke, dmexco 2017!
Was für eine Woche! Für einige von uns war es in diesem Jahr eine Herausforderung nach Köln zu reisen, aber letztendlich sind wir alle gut angekommen und bereit loszulegen. Wir trafen bereits am Vorabend der Messe potentielle Kunden zum Abendessen und haben natürlich...
dmexco 2017: Free “Build Your Attribution Model” Sessions
As the choice of attribution model plays an extremely important role in performance marketing, and it can get pretty complicated, we want to help make things a little easier. After all, marketers are confronted with channels and partners with varying cost models, some...
Gain more control over your transactions and billing process
Reopening confirmed transactions Why should this interest me? Users with financial access can now update the status of confirmed transactions yourself. Before this update, you would have had to contact our support team to do this for you. How does it look now? For...
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