Ingenious News

Hier befinden sich Marktinformationen aus der Performance-Marketing-Welt sowie Neuigkeiten von Ingenious und seiner Plattform

DMEXCO 2019 #Trustinyou – Unsere 3 Takeaways

DMEXCO 2019 #Trustinyou – Unsere 3 Takeaways

Die Dmexco war einmal der Hotspot für die digitale Marketingbranche. In diesem Jahr verzeichnete die Dmexco insgesamt rund 1000 Aussteller aus 40 Ländern, mehr als 600 Referenten und rund 40.000 Besucher. Unter dem Motto "Trust in You" diskutierten digitale Experten...

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Our highlights of OMR Festival 2019

Our highlights of OMR Festival 2019

And… the Ingenious Team is back in Berlin! It is an understatement to say that we had a great time in Hamburg at the Online Marketing Rockstars (OMR) Festival 2019, where we spoke to many major market players, clients, friends - all driven by the will to evolve (and...

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GDPR and tracking opt-out

The General Data Protection Regulation (GDPR) entered force in the EU a few weeks ago. Because the regulation is broad, businesses will often find it difficult (particularly in the marketing industry) to figure out whether they need to adjust the way they store and...

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Updated Partner Management to support GDPR compliance

Updated Partner Management to support GDPR compliance

Why would this interest me? We have fine-tuned the partner management workflow to ensure that the information collected from partners has been reduced, and the password creation workflow is updated to support an initial access password before enabling the partner...

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GDPR and 3rd-party tracking

What is 3rd-party tracking? 3rd Party tracking is the implementation of tracking codes from your publishers via containers which are integrated on your website. There are two types which are the on-page tracking code (which tracks page-views) and the conversion...

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