Ingenious Technologies Blog

Employee Spotlight: Montserrat Cano Plá

In today’s employee spotlight, we find out more about our Customer Success Manager, Montse! Born and raised in the south of Spain, Montse moved to Münster for her Erasmus studies, then to Berlin for an internship and ended […]

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Erkennen von Mustern in der Customer Journey

Mit dem Aufkommen neuer Werbekanäle und Partner haben Marketing Manager heute unzählige Möglichkeiten, ihre Kunden zu erreichen. Das bedeutet auch, dass sie häufig mit der Frage konfrontiert werden: Hat meine Kampagne funktioniert? Diese Herausforderung an die Marketingspezialisten scheint […]

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Jetzt verfügbar: Google & Yahoo zertifizi...

Wir haben Neuigkeiten! Nach einem strengen Bewertungsverfahren sind wir nun von Google und Yahoo zertifizierter externer Anbieter. Jetzt können unsere Kunden Banner-Anzeigen von der Ingenious Enterprise-Plattform auf Google und Yahoo platzieren und dabei ihre First Party-Pixel verwenden.   […]

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Danke, dmexco 2017!

Was für eine Woche! Für einige von uns war es in diesem Jahr eine Herausforderung nach Köln zu reisen, aber letztendlich sind wir alle gut angekommen und bereit loszulegen. Wir trafen bereits am Vorabend der Messe potentielle Kunden […]

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dmexco 2017: Free “Build Your Attribution Mod...

As the choice of attribution model plays an extremely important role in performance marketing, and it can get pretty complicated, we want to help make things a little easier. After all, marketers are confronted with channels and partners […]

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Attribution in E-Commerce Part 5: Which is the ...

After discussing all the factors that you should take into consideration when creating your own attribution model, and even going step-by-step to create one, we leave you with the final instalment of Attribution in E-Commerce from our Online […]

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Employee Spotlight: Mitun Pandey

In today’s employee spotlight, we find out more about our Head of Product Management, Mitun Pandey! Mitun (pronounced like kitten but with an M!) joined the company just seven months ago but he is already an integral part […]

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3 reasons why MarTech beats AdTech

Should businesses invest more in AdTech or MarTech? This debate lives on, as the two sectors help create personalized and engaging ads for consumers. It’s hard to believe, but AdTech and MarTech share the same goal: they want […]

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How to make the most of dmexco 2017

Are you going to be at the dmexco? It is continuously outdoing itself as a leading trade show in digital marketing. Through the crowd and full packed schedule, we have a few tips for you to make the most […]

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3 success factors to consider for your next vou...

Voucher campaigns are a favourite sport for many e-commerce players. In a survey conducted by Bonago und die Ludwig-Maximilians-Universität München in 2016, it was found that 92% of respondents plan to conduct voucher campaigns. It’s easy to imagine […]

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