Hier befinden sich Marktinformationen aus der Performance-Marketing-Welt sowie Neuigkeiten von Ingenious und seiner Plattform
As consumerism moves ever closer to gigantic sports-like retail events, retailers and affiliates must ensure that their technology can cope with such peaks while ensuring the most accurate picture of their performance.mehr
What is going on? On 30 October 2018, Google will comprehensively apply so-called parallel tracking to all Google Ads. This means that any tracking links implemented in Google AdWords will be loaded in parallel with the target URL, i.e. the URL of the landing page of...mehr
In light of an overload of advertisements and abuse of data for browser users, there has been a continuous push to protect them - be it in a form of a state regulation like GDPR, or browser providers stepping in like Safari’s ITP 2.0. At the end of last month, Mozilla...mehr
As the years pass and business grows, so does Ingenious! This year Ingenious Technologies had the pleasure of sharing a booth with Belboon, where together we gave visitors a real taste of Berlin at DMEXCO 2018. Our “Späti booth”, inspired by the famous “Späti Läden”...mehr
Recently, Apple announced the implementation of Intelligent Tracking Prevention (ITP) 2.0 for its Safari browser. This will be released along with iOS12 and MacOS Mojave around September or October 2018. In short, this update will limit the possibilities to track...mehr
If you’re working for a tech provider, you will find translation to be a tricky topic. Here are our learnings.mehr
What does Account Balances do? When managing advertisers or partners on your platform, you can choose to set them up with either of the billing modes: prepayment (payment of a deposit, from which bill will be extracted from) or postpayment (payment upon receiving...mehr
Why would this interest me? If you use the finance module to manage your finances with document packages (billing runs), these latest enhancements are for you! Before, financial documents were created on an ad-hoc request basis. Now, the system generates the files...mehr
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