Ingenious Technlogies Blog

What on earth is progress...

Every industry encounters different trends in their customer journeys. Typically, the most vital conversion target at the end of a customer journey is a sale. For a fashion company, this would be the purchase of an item. For […]

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Do you know enough for su...

Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone thinks they know it, every technology provider think they have it. As a result, many assumptions arise, such […]

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Is Your Marketing Efficie...

Marketing teams all around the world are looking to be lean, mean and efficient. They want to spend their budget most efficiently. In other words, they want to get the most bang for their buck. And they want […]

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Weps gewinnt Martech Cont...

Berlin, den 4. Januar 2017   Ein junges Unternehmen aus Estland hat den Ingenious Technologies Start-up Contest gewonnen. Weps, die mit Hilfe künstlicher Intelligenz innerhalb von 2 Minuten eine Webseite erstellt, konnte sich auf der diesjährigen Ingenious Wettbewerb gegen […]

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What’s attribution and ...

by Carlos Duez Escobedo   In short, attribution determines who gets the sale or the conversion. In other words, it is the logic that you apply in order to decide who takes credit for a transaction. If this is […]

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What on earth is basket f...

In online marketing, we come across new keywords that quickly become the norm in a heartbeat. Case in point: multi-channel, omni-channel, cross-channel marketing. Or perhaps acronyms like PPC, CPA, CTR – such terms just aren’t spelled out in […]

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December 2016 Updates: At...

You may have heard of the attribution manager through our teasers in our last updates. This month, we are pleased to unveil our attribution manager, which provides marketers with the autonomy and flexibility like no other in the […]

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The success story behind ...

Behind every winning technology is a customer, behind every award is a customer story. When we won “Best Performance Marketing Technology” at the European Performance Marketing Awards 2016, we were not only thrilled for our name to be […]

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November 2016 Update: Cus...

Which combination of marketing activities serves you the most conversions and the most revenue? Our brand new Customer Journey Patterns tool will help you answer those questions and more. With the new enhanced tool on your Ingenious Enterprise […]

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Five frequently asked que...

We’ve put together the top 5 most frequently asked questions concernining your online marketing platform and their answers, so you get your peace right away!   I have the impression a transaction was not tracked. I cannot find it on […]

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Employee Spotlight: Tobia...

Oops – September was such a crazy month with the tradeshows and last summer holidays, we even missed out on our employee spotlight. But we’re back in full force now and have chosen to shine the employee spotlight […]

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Analysing and Fighting Ad...

Many online users are down with ad nausea[i]. This sounds like your (potential) customers are actively finding ways to soothe their discomfort, and turning to ad blocking software for help to avoid your ads on their browsers. And […]

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dmexco 2016: We came, we ...

Hello, October – where has all the time gone?! With a blink of an eye, it has already been three weeks since we were at the dmexco in Cologne! What an incredible tradeshow that was. This year, the […]

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September 2016 Updates: E...

External reference mapping  In our last newsletter, we explained that Ingenious Enterprise serves to be the middleware between your market data and your internal systems. Now that we have made the mapping connection, we’ve also made it easier […]

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Daten statt raten –...

Berlin, 3rd September 2016   Ingenious Technologies präsentiert auf der diesjährigen dmexco die neueste Version der preisgekrönten Technologieplattform Ingenious Enterprise. Mit dabei: Das neue Attribution Modelling, mit welchem Kunden individuelle Single- und Multi-Attributionsmodelle selbst konfigurieren und implementieren können. […]

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August 2016 Updates: Exte...

External reference mapping (live) Ingenious Enterprise serves to be the middleware between your market data and your internal systems. Therefore, we want to make it easier for you to map data from one system to the other. Append […]

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Employee Spotlight: Emman...

Our employee spotlight shines this time on our Junior Software Developer, Emmanuel Le Rider! Born and raised in Paris, Emmanuel completed an internship in London and an exchange semester in Hong Kong before moving to Berlin. All the […]

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Free tickets for dmexco ...

Want to go to the dmexco for free? On 14th and 15th September, we’re going to be at the dmexco expo in Cologne! You too?   It seems dmexco has altered its ticketing system and currently offers all […]

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Your partners need third-...

You may have heard requests from your publishers, ad brokers and other partners that they need third-party tracking or shared tracking. If you’re clueless as to what that is, this article is for you.   What on earth […]

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Auf Wachstumskurs: Ingeni...

Berlin, den 01.08.2016   Ingenious Technologies, der SaaS-Anbieter für Marketing Automation und Business Analytics hat die Berliner Hightech-Schmiede Qyotta übernommen. Dr. Siamak Haschemi, der Qyotta vor 4 Jahren gegründet hat, bringt sein Unternehmen in die Ingenious Technologies Gruppe […]

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We’re growing: Welcome ...

(Left to right) Christian Kleinsorge (CEO), Dr. Siamak Haschemi (Founder & Managing Director Qyotta), Eugen Becker (CTO)   It is official – Qyotta has joined our Ingenious family! The acquisition of Qyotta UG, an innovative software development company […]

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Employee Spotlight: Ali B...

Our employee spotlight shines this time on our Financial Account, Ali Baris! A father of three young kids, Ali is often already chirpy and alert in the mornings, while everyone else is still crawling to the coffee machine. […]

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July 2016 Updates: Ad spa...

Ad space categorization (live) We’re enhancing our platform to give you the power to customise your own attribution rules. In our last newsletter, we talked about the new attribution manager, with which you can determine appropriate weights for […]

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Ingenious Technologies ge...

ONLINE MARKETING Berlin, den 19. July 2016   Ingenious Technologies, der SaaS-Anbieter für Marketing Automation und Business Analytics, konnte in den vergangenen Monaten zahlreiche nationale und internationale Kunden gewinnen. Zu den namhaften Unternehmen, die sich für den Einsatz […]

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5 Things Marketers Can Le...

It’s safe to say that the recent Brexit referendum has shocked the world – exit voters included. On top of politicians deciding whether to stay or quit, as well as negotiations concerning the future of Britain, there are […]

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Ingenious Technologies ge...

PREISVERLEIHUNG Berlin, den 7. Juli 2016   Ingenious Technologies, der Spezialist für Marketing Automation und Business Analytics, ist am 4. Juli diesen Jahres in Amsterdam von einer unabhängigen Jury zur besten Performance Marketing Technologie in Europa gekürt worden. […]

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Ingenious Technologies is...

Look what happened last night in Amsterdam! At the European Performance Marketing Awards 2016, we emerged as winner in the category Best Performance Marketing Technology! We couldn’t be more proud to come out on top against 11 strong […]

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June 2016 Updates: Attrib...

Attribution manager (coming late July) We’re about to hand the power of the tracking settings of your marketing activities and thereby your attribution model over to you! With our new attribution manager, you will be able to see […]

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Ingenious is Best Perform...

Good news just keeps coming in! We’re very pleased to find out that we’ve been nominated in the shortlist of Best Performance Marketing Technology 2016 category of the European Performance Marketing Awards!   In case you haven’t heard, […]

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Influencer Marketing: The...

As humans, we seem to trust the words of people more than companies. Also, we trust some particular people more than others. As simple as that, influencer marketing is born. While influencer marketing may unnerve many marketers as […]

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wee are Ingenious.

Ever had one of those days where the sun is shining and the birds are singing? We have. That’s because we’re proud to announce one of our new clients, an upcoming international cashback system, wee. Started as weeCONOMY, […]

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Employee Spotlight: Chris...

Our employee spotlight shines this time on our HR Manager, Christine Brening! Affectionately known to us as Chrissy, she is perhaps one of the most welcoming people you will ever meet on your first day of work. As […]

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May 2016 Updates: More co...

More conversion information (coming end May) Want to gain even more information about your customers? Now you can. Additional conversion parameters to be collected from your customers Benefit: At an advertiser level, you can now determine several additional […]

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Employee Spotlight: Taufa...

Our employee spotlight shines this time on our Inside Sales Manager, Taufan Gampper! Born in Indonesia and raised in Swabia, Taufan adds cultural diversity to the Ingenious team. He joined the team at the start of the year […]

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How Virtual Reality Is Ch...

Virtual reality glasses has been all the hype in every tech tradeshow, each one better than the next. By putting on these glasses, you view a whole new world that is not actually there in front of you, […]

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April 2016 Updates: adjus...

Extended adjust integration (now live) Those who are making use of the adjust integration on the Ingenious Enterprise platform – we’ve got good news for you. The adjust integration is now extended for even better cross-collaborative usage of […]

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Your product is only as g...

We’re strong believers in the line: your product is only as good as your customers’ success. It’s exhilarating to know our clients are in an exciting race forward, and it’s even more exhilarating to know that they are […]

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6 rules to attract the be...

As in the offline world, the majority of the revenue is often generated by the few key partners in the world of online performance. In other words, the success of your business is largely dependent on top publishers. […]

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Employee Spotlight: Mira ...

We’re back with our employee spotlight and this time it’s on our Software Project Manager and UI/UX Specialist, Mira Kurtz! A familiar face to a few of us, Mira is no stranger to this industry. She joined the […]

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Are you using the right a...

If you are in the online marketing sector, you have probably heard often enough that the last-click attribution model is not flexible enough for your business. Yet many enjoy using it. The one who made the final push […]

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Our rundown of #MWC16 and...

Whew – what craziness it was last week! We were at two huge events taking place and even overlapping last week, namely the Mobile World Congress in Barcelona and the Online Marketing Rockstars in Hamburg. Our team was […]

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February 2016 updates: Pa...

Communicate with partners through their dashboard (coming in March) We know how important it is for you to communicate with your partners and stay updated. That is why the partner dashboard is about to get clearer and better. […]

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Make Big Data Smart Data ...

Big data is surrounding us and growing as we speak. A prognosis made by International Data Corporation (IDC) expects that data volume will grow so exponentially that we will gather a total of 44 zettabytes worth of data […]

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Get the 100% Mobile Pictu...

MOBILE WORLD CONGRESS /HALL 7, L51 Berlin, 8th February 2016   Goodbye isolated solutions and platforms! Gaining a comprehensive and 100% reliable picture of the customer journeys across all devices is crucial for an omnichannel strategy.  Ingenious Technologies, […]

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January 2016 updates: Omn...

Get more out of your Omni-Channel We know how important it is to understand your customer journeys. That is why your User Journey Lists are about to give you even more information. When hovering your mouse over an […]

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How 2015 prepped us for t...

It feels like just yesterday we were singing Christmas carols, and yet somehow we’ve already lit up fireworks and carried out the lead-moulding oracle (Bleigießen, as we call it in German) – 2016 has arrived. How quickly time […]

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Kudos to you too, adjust!

adjust is the leading business intelligence firm for mobile apps. The international mobile tracking SDK provider enables clients to track and analyse in-app user behaviour.   That is why we at Ingenious have been working closely with adjust […]

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The Marketers’ Pursuit ...

It’s the end of 2015. The marketing landscape continues to heat up. Marketers are scrambling to find solutions that give them the insights they need. Some attempt to build their own platform and hire a team of developers […]

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Ingenious is one of first...

Last Wednesday, our CEO Christian Kleinsorge was invited to an exclusive Microsoft event in Berlin, where Microsoft CEO Satya Nadella announced their strategic plans to enhance data security.   In the pipeline, two data centres in Germany will […]

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Wie die Automatisierung v...

Berlin, 12th November 2015   Mit Ingenious Marketplace stellt der Technologie-Anbieter Ingenious Technologies ein Eco-System vor, das vom Advertiser bis hin zum 3rd-Party-Service-Anbieter alle E-Commerce-Marktteilnehmer automatisiert und vorkonfiguriert verbindet.  Dadurch kann der Vertrieb von eigenen Produkten und Services […]

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E-Commerce: 5 Tips to Spr...

Is it Christmas already? Not yet. (Thank goodness.) But that time of the year continues to inch ever closer. Yes, Christmas is the time of the year that brings in lots of revenue for e-commerce. It is also […]

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Mobile in the new era of ...

The thing about mobile devices is clear – mobile has penetrated the lives of many and usage will continue to increase. In fact, mobile devices have revolutionised the way people get connected, interact and of course shop.   […]

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Safe Harbor: Wie sicher s...

Am 6. Oktober 2015 hat der europäische Gerichtshof das „Safe-Harbour“-Abkommen zwischen der EU und den USA für ungültig erklärt. Dies bedeutet, dass der existierende Datenschutz in den USA zu unsicher ist, um einen Datenfluss zwischen den USA und […]

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Hey, good lookin’!

We’re excited to unveil the fresh new look that our Ingenious Enterprise platform will receive on 22nd October! This step forward means so much, as we provide our clients with greater usability, flexibility and and all in all, […]

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Congratulations, Fidor!

In the past few days, the 5th annual 2015 BAI-Infosys Finacle Global Banking Innovation Awards took place in the US. This award recognises vision and leadership in retail banking worldwide.   We are proud to learn that Fidor […]

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Ingenious Marketplace is ...

Have you heard? We have recently launched our brand new B2B marketplace that connects, automates and empowers digital marketing!   This brand new marketplace is designed for two different roles to co-operate directly with each other. They are […]

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Ingenious is agile

  Ever wondered how our team keeps the platform ingenious?   Well, that’s easy. The development of the Ingenious Enterprise platform is (and has always been) based on an agile software development model. As its name suggests, it […]

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Warum Google Analytics f...

Berlin, den 02.09.2015   Fast 30 Millionen Webseiten setzen derzeit Google Analytics ein. Und die Zahl steigt stetig an. Doch wann eignet sich der Einsatz dieses kostenloses Tools? Ingenious Technologies hat nun ein White Paper herausgegeben, dass sich […]

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August 2015 Updates: Trac...

From now on, advertisers can configure alternatives that customers will see, even if the page that they land on is invalid. In other words, clients can decide how the system should react towards invalid traffic, such as: Partners, […]

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August 2015 Updates: Part...

The partner center filter has been restructured to better suit your needs. For instance, the top section where users can configure the filter options is automatically open by default, so that you can reduce the amount of clicking […]

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Ingenious Technologies: K...

NEUZUGANG Berlin, den 18.08.2015   Das Team des Berliner Technologieanbieters Ingenious Technologies bekommt Unterstützung. Ab 15. August verstärkt André Kalthofen in der neu geschaffenen Position des Head of New Business die Vertriebsaktivitäten des Unternehmens und unterstreicht die Expansionspläne. […]

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Here is a topic no custom...

By: Gijsbert Pols   In the discussion on the concept of customer success, much has been said about the shortcomings of customer support. In an impressive interview published on the company blog of MindTouch, Mikael Blaisdell reminded us […]

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Wie Sie die mobilen Conve...

Im Überblick Mobilfunkgebühren haben als Messgröße ihre Relevanz verloren. Nicht nur deshalb sind mobile Endgeräte mittlerweile zu einer entscheidenden Weiche im Online Marketing geworden, zumal sie in der sogenannten Customer Journey – dem Weg des Kunden zum Produkt […]

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July 2015 Updates: Partne...

Transaction Reports We have redesigned the transaction reports on the partner user interface, so that partners are now able to access more data relating to the transaction that they have delivered. They will be able to view every […]

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July 2015 Updates: Config...

Deposits, invoices and partner billing templates editor (BETA) We have previously shown you a sneak preview of our new deposits, invoices and partner billing templates editor. Now, we are happy to present to you an updated version. With […]

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Manage your product feeds...

We are happy to announce the launch of a new tool that enables you to manage your product data feeds effortlessly.   What does this mean? This direct distribution of advertisers’ product details to publishers is designed to […]

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Ingenious finds… a ...

In order to remain Ingenious, we are on a constant look out for fascinating things for inspiration. These may be a quote, technology or even a product. Anything that is out of the ordinary, that defies norms and […]

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Employee Spotlight: Jaume...

Our spotlight today shines on our Pre and Post Sales Manager, Jaume Valls Villa. Previously working in a similar industry in the UK, Jaume joined the Ingenious team this year and is based in Madrid. A problem solver, […]

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That’s a wrap, PMI 2015...

After all the preparation leading up to the Performance Marketing Insights 2015 and two days of the event at Hotel Estrel, Berlin, the Ingenious team is back in the office, tired but satisfied. At the PMI, we exhibited […]

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Ingenious Technologies ge...

E-BUSINESS Berlin, den 23. Juni 2015   Ingenious Technologies, der führende unabhängige Technologieanbieter für Business Analytics und Marketing Automation, präsentiert auf der Performance Marketing Insights in Berlin sein neues Service- und Preismodell. Für alle Neukunden gibt es damit […]

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PMI 2015, we’re com...

Have you heard? We’re warming up and getting ready for the Performance Marketing Insights: Europe 2015, taking place in just five days! We’re very excited and extremely proud to showcase the latest version of our online marketing platform, […]

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Machen Sie es wie die Gro...

PMI 2015 BERLIN Berlin, den 15. Juni 2015   Wer immer schon wissen wollte, wie die erfolgreichen E-Commerce Unternehmen ihr Online-Marketing steueren und optimieren, sollte auf der Performance Marketing Insights (PMI) am 23. und 24. Juni im Hotel […]

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June 2015 Updates: Commis...

Commission rule in textual form: Due to the fact that the commission rule configurator was causing many questions we’ve redesigned the form completely to set them up to have a more natural language style. Instead of having the classical […]

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June 2015 Updates: Omni-C...

New KPI’s added to dashboard: We’ve linked the “rating” information into our Omni-channel solution enabling our clients to be able to see KPI’s that are fully dependent on cost information + some small improvements. New added KPIs on […]

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June 2015 Updates: Coming...

Auto-integrated partners & automatic recognized channels (BETA Version): We will allow our clients to add channels to their tracking reports that our system recognizes such as “Social, Video, SEO, SEM, Organic or Direct type-in” and at the same […]

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June 2015 Updates: Partne...

Multiple product feeds per advertiser: We’ve added a whole new section into the user interface to allow networks admins/advertisers to manage product feeds to allow them to share product data with their partners and therefore allow partners to […]

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Employee Spotlight: Tatia...

Today, we shine the spotlight on Tatiana Gordova, Online Marketing Manager at Ingenious Technologies. Born in Kazakhstan, Tatiana moved to Germany 11 years ago and spent a year in Spain in between. To us, she is the queen […]

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Ingenious: New Voucher To...

ONEtoONE 11TH MAY 2015 AFFILIATE MARKETING BY: KATHARINA SCHNEIDER   Vouchers are widely used in e-commerce. Unfortunately, fraud related to these provisioned vouchers is also on the rise. The ad-tech company Ingenious Technologies has developed a tool that […]

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Get the latest out of you...

When working with 3rd-party ad networks, all data are automatically integrated onto the Ingenious Enterprise platform, so that marketers always gain the most up-to-date information needed.   Automate data exchange across all systems Let’s say a user arrived […]

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Validation Process Revamp...

One of the most important functions of Ingenious Enterprise lies with the validation process. By validating, the system determines that the conversions uploaded by marketers are accurately provided, and thereby automates the payment processes to the respective partners. […]

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Employee Spotlight: Alexa...

Today, we shine the spotlight on a member of our R&D team, Alex! Presently, Alex is pursuing his master’s degree and working as a Software Engineer at the same time. Always open-minded and down-to-earth, Alex is very easygoing. […]

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Flexibility and Transpare...

Advertisers, ad networks and agencies are presently using Ingenious Enterprise for their online marketing and business analytics. Data on traffic, conversions, commissions, fees, revenues and total costs are important pieces of information that are exchanged regularly. However, businesses […]

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Warum traditionelle Dedup...

Das User-Verhalten Ihrer Kunden in der heuten Online-Welt ist komplex und basiert vor dem Kauf häufig auf mehreren Interaktionen mit Ihrer Marke. In diesem Beitrag erklären wir deshalb, warum es für Unternehmen wichtig ist, das traditionelle Last-Click-Model zu […]

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Employee Spotlight: Carlo...

Today, we shine the spotlight on a member of our Spanish team. Previously working for the EU and other international companies, Carlos has lived in numerous cities in Europe and Latin America, and he speaks fluent English, Spanish, […]

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Ingenious Technologies: M...

EXPANSION Berlin, den 21. April 2015   Zur Stärkung seiner weiteren Expansionspläne hat Ingenious Technologies AG die international erfahrene Maria de Lorenzo Alvarez zum neuen Chief Sales Officer ernannt. Damit unterstreicht der Technologieanbieter für Business Analytics und Marketing […]

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Employee Spotlight: Swee ...

This time, we shine the spotlight on our newest member of the German team, Swee. You might already know her as the voice in our video-manuals, on our blog or our social media channels. We know her as […]

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Five reasons why it pays ...

By Dr. Gijsbert Pols   During our last update, we massively improved the usability of our third-party tracking tool. This is a good occasion to learn what you can do with this tool and why you should use […]

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Employee Spotlight: Sergi...

Today, we shine the spotlight on our Head of Product Management. He is the guy we seek – and he always has the answers, which he explains eloquently. Also, he is nicknamed “The Flash”, both from his speed […]

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Cross-Device Tracking: Di...

Es ist kein Geheimnis mehr, dass das Last-Click-Model den Ansprüchen erfolgreichen Online Marketings heute nicht mehr gerecht wird. Falsche Budget-Allokation und Verluste im E-Commerce sind nur einige der gravierendsten Folgen, die aus dieser vermeintlich simplen Strategie entstehen können. […]

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Understanding true white-...

The digital world has greatly expanded, with ever more businesses advertising online. In doing so, marketers have taken on tracking as a necessary part of it, in order to analyse the effectiveness of their digital marketing efforts. Many […]

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Employee Spotlight: Dr. G...

Curious about the people behind our Ingenious solution? We would be. That’s why we will be introducing you to our team in our new segment, Employee Spotlight. To kick start the series, we are shining the spotlight on […]

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Want to improve your mark...

As a marketer, chances are: you want to understand your customers, own your data, build strategic partnerships, simplify billing and accounting processes, optimize your marketing strategy, and enhance your marketing ROI. You want to do all of this […]

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Ingenious rocked with tec...

(Image source: Online Marketing Rockstars) By: Swee Huang Hustedt-Teo Last week, our Ingenious team participated in the Online Marketing Rockstars 2015 event in Hamburg. This event lasted two days with an expo and conferences lined up. Our favourite […]

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Two thumbs up for Ingenio...

By: Swee Huang Hustedt-Teo Recently, two of our Ingenious clients have informed us that since using our Ingenious Enterprise, they see clear progress in their businesses. According to Julius Kirscheneder, Director 7Travel, our solution has increased network efficiency […]

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Managing Vouchers with In...

By: Dr. Gijsbert Pols Vouchers belong to the most popular marketing tools in online marketing. Because they involve your margins, you will find it important to manage your vouchers in the most effective and transparent way possible. The […]

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10.000€ Bonus für Onli...

MULTI-CHANNEL UND CROSS-DEVICE TRACKING Berlin, den 24. Februar 2015   Ingenious Technologies, einer der führenden Anbieter von Business Analytics und Marketing Automation, startet auf der Online Marketing Rockstars Expo am 26. Februar 2015 eine Wechselbonus-Aktion der besonderen Art: […]

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Jetzt umsteigen und 10.00...

Multi-Channel Tracking Durch die ständig wachsende Anzahl von Werbemöglichkeiten und die rasante Zunahme von Playern ist der Einsatz von Marketing-Technologie zu einem der wichtigsten Wettbewerbsvorteile im digitalen Geschäft geworden. Nur wer die Entscheidungswege seiner Kunden kanalübergreifend und effizient […]

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Multichannel and Cross-De...

by Anke Reuter-Zehelein Ingenious Technologies proudly announces the launch of its multichannel and cross-device tracking technology under the new edition of Ingenious Enterprise. This is a great step into the next generation of Business Analytics and Marketing Automation […]

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That’s Ingenious: Globa...

By Christian Kleinsorge 2.5 Exabytes of data are running through data servers worldwide in one day. That is a figure with 18 zeros! And the demand for global availability and reliability increases constantly. If you’re an Ingenious Enterprise […]

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Another satisfied client ...

Having worked with us for about half a year, our client, Sparhandy GmbH, has expressed their satisfaction with our solution and services. According to Daniel Mensing, Team Leader Online Sales, not only have we provided the technology that they […]

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Ingenious Technologies ro...

By Anke Reuter-Zehelein The conference and exposition organized by the Online Marketing Rockstars is scheduled to take place in Hamburg on 26th and 27th February 2015. For the first time, Ingenious Technologies will be participating as an exhibitor […]

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Goodbye boring UI!

By Sergio Martinez de Cestafe With the new user interface of our Multi-Channel Analysis, Ingenious Technologies is setting new standards. For the first time, cross-channel data analysis is at the heart of the user-friendly interface – exactly where […]

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Fair Play – Fair Pay

By Dr. Gijsbert Pols A familiar complaint by the present-day marketer goes something like this: “I have about five hundred partners in six different channels and they all claim to be driving the most vital traffic to my […]

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Latin America:  Facts an...

(Image source: Heraldry / Wikipedia, License: CC BY-SA 3.0) by Carlos Duez Escobedo There is no doubt that e-commerce is experiencing a boom in the last years, and it will continue to grow on a double-digit rate. When […]

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Dear Doctor…

We are overjoyed to share with you that our Business Coordination Manager, Gijsbert Pols, attained a doctorate of philosophy with distinction “magna cum laude” last Friday. As part of his dissertation, he has published a book in German, […]

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Ingenious has a new look!

We are happy to announce the launch of Ingenious Technologies’ new website, which goes live today. Moving away from the old design, this fresh new look is designed for optimal navigation and usability, as well as readability. With […]

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Affiliate-Marketing: Kris...

ADZINE 12. JANUAR 2015 AFFILIATE MARKETING VON TOBIAS WEIDEMANN   Es waren vor allem Hiobsbotschaften im vergangenen Jahr, die man aus dem Affiliate-Geschäft hörte: nicht unerhebliche Entlassungen bei Tradedoubler und Zanox, Umstrukturierungen im Management nahezu sämtlicher großer Affiliate-Marketer […]

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Ingenious-Kunden treiben ...

ERFOLGREICHES JAHR 2014 Berlin, den 7. Januar 2015   Das beeindruckende Wachstum der Online Marketing-Plattform Ingenious Enterprise geht weiter. Zwischen März und Dezember 2014 ist die Anzahl der getrackten Conversions über Ingenious Enterprise noch einmal um den Faktor […]

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Dutch UI

Since today Ingenius Enterprise is available in Dutch language, too. Ths is the ninth language we’ve implemented.

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Top Online Players Go For...

As one of the leading provider for marketing automation and business analytics, Ingenious Technologies continues its expansion with well-known clients from the E-commerce Business. The company provides insights into their international list of customers at dmexco 2014, Cologne. […]

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One Platform for All Your...

PERFORMANCE MARKETING WITH ENTERPRISE EDITION FROM INGENIOUS TECHNOLOGIES For the first time companies can profit from a perfect solution platform for performance-based marketing. At dmexco 2014, Ingenious Technologies will present its new Enterprise Edition for Multi-Channel Tracking, Partnership […]

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Eine Plattform für alles...

DMEXCO 2014 – HALL 7.1 / F045 Berlin, den 28. August 2014   Erstmals gibt es für Unternehmen eine Plattform, die eine Komplettlösung für performance-orientiertes Marketing darstellt. Ingenious Technologies präsentiert auf der dmexco 2014 die neue Enterprise Edition […]

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DMEXCO 2014

HOW TO BECOME A SUCCESSFUL E-BUSINESS Save the date and make an appointment with us at dmexco 2014, Hall 7.1, F045. Learn how to increase revenue and success of your company by using one platform covering Multi-Channel Tracking […]

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Win Your Admission Pass t...

WIN YOUR ADMISSION PASS TO THIS YEAR’S PMI – JUST GIVE ‘INGENIOUS TECHNOLOGIES’ YOUR LIKE Ingenious Technologies is attending the upcoming Performance Marketing Insights (a4u Events, 24.- 25. June) in Berlin – and we want you to join […]

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Markets – CEE Count...

WHAT YOU SHOULD KNOW ABOUT ONLINE MARKETING IN CEE COUNTRIES by Dariusz Geiger If you consider taking the plunge into a new market, you should check necessarily some crucial factors before – if it’s an online marketing-based business, […]

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17 Affiliate Networkxx in...

Ingenious Technologies will be there, when one of the largest German-language conferences in affiliate marketing will open its doors at the Munich airport on 3th of April 2014. Discussions in and around affiliate have recently caused some stir, […]

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Ingenious Technologies at...

The digitalization of the travel industry is leading to a rapidly growing volume of data and new potential sales. Classic IT infrastructure and database systems are reaching their limits. Christian Kleinsorge (CEO Ingenious Technologies), Holger  Düwiger (CTO Neofonie),  […]

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GSMA Mobile World Hall 8....

With the increasing relevance of mobile marketing and m-commerce, cross – device tracking has become an inherent part of the multi-channel tracking. Ingenious Technologies, an independent technology provider for online marketing and e -commerce, announces at the Mobile […]

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Cross Device Tracking fü...

INTEGRATION DES M-CHANNELS – GSMA HALL 8.1-I59 München, den 24. Februar 2014   Mit zunehmender Relevanz von Mobile Marketing und M-Commerce ist Cross Device Tracking ein fester Bestandteil des Multichannel Trackings geworden. Ingenious Technologies, unabhängiger Technologie Anbieter für […]

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A Closer Look at the Span...

by Maria de Lorenzo-Alvarez There’s reason to be optimistic about 2014, the Spanish economy is showing signs of improvement and this newfound confidence will be reflected in advertising budgets over the coming year. More specifically, and closer to […]

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Robert Schneider neuer CO...

STRATEGISCHER AUSBAU München, den 4. Februar 2014   Ingenious Technologies erweitert sein Management Team. Zum 15. Februar übernimmt Robert Schneider die Funktion des Chief Operation Officers (COO). Damit untermauert das Unternehmen seine Position als Technologie- und Innovationsführer und […]

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Robert Schneider – ...

Ingenious Technologies expands its management team. On 15th of February, Robert Schneider will assume the role of the Chief Operating Officer (COO). Therewith the company not only consolidates its position as technological leader and leading innovater but also […]

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Added Value of Networks i...

AFFILIATE MARKETING: ADVERTISER AND AGENCIES MUST ACT Munich, 17. January 2014 Christian Kleinsorge, CEO of the Ingenious Technologies AG, joins the discussion caused by the reduction of jobs at Tradedoubler and Zanox: “Rigid attribution models, a lack of […]

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Affiliate Marketing: Adve...

MEHRWERT VON NETZWERKEN WEITER IM SINKFLUG München, den 17. Januar 2014   Christian Kleinsorge, CEO Ingenious Technologies AG, schaltet sich in die Diskussion (siehe auch Artikel von Markus Kellermann und der Onlineausgabe der Internet World) , die der […]

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Interesting Digital Marke...

It’s time to share some of the most interesting digital marketing statistics. Have a nice week. http://econsultancy.com/uk/blog/63798-10-interesting-digital-marketing-statistics-we-ve-seen-this-week-13

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Capital Increase

Ingenious Technologies collects new capital for expansion and product development Ingenious Technologies AG, one of the leading e-business enablers decided a seven-figure capital flow in terms of a corporate action. It consists partly of equity and debt capital. […]

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Ingenious Technologies sa...

UMFANGREICHE FINANZIERUNGSRUNDE München, den 7. Oktober 2013   Ingenious Technologies AG, einer der führenden Anbieter für E-Business Enabling, hat im Rahmen einer geplanten Finanzierungsrunde einen Kapitalzufluss im 7-stelligen Bereich beschlossen. Die Kapitalmassnahme besteht aus einem Mischung von Eigen- […]

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Dmexco 2013 Review

Maria de Lorenzo (Managing Director Spain) and Christian Kleinsorge (CEO) in conversation with Marketingdirecto. It was a pleasure for us, having him at our booth. Look here at the complete interview. http://www.marketingdirecto.com/marketing-directo-tv/reportajes/dmexco-2…

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Third Party Cookies in Si...

Comprehensive tracking is in danger, because the browsers have third-party cookies in their sights. But there are alternatives. Christian Kleinsorge and other industry experts gave an interview to Irmela Schwab, LEAD digital correspondent. Read the whole article, issued […]

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18th/19th September, Colo...

WE ARE LOCATED IN HALL 6, STAND A041 At this year’s leading trade fair for digital marketing, we are presenting ourselves to trade professionals as e-business enablers. In Hall 6 / Stand A041 with the motto “discover your […]

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Kleinsorge Speaks at the ...

IAB Warsaw 2013 Christian Kleinsorge – CEO Ingenious Technologies – presents at the IAB Forum in Warsaw on June 5th how companies can assure their on-line marketing success. In order to compete successfully in e-business, find customers on […]

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Billing System for Partne...

As „E-Business Enabler“ Ingenious Technologies has now introduced its complete Ingenious.biz product offerings. Alongside the Partner Management modules Ingenious.net , Multichannel Tracking ingenious.track, the Partner billing system ingenious.pay will revolutionise the market with its real-time billing. In co-operation […]

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We are Well Positioned

INTERVIEW WITH CHRISTIAN KLEINSORGE by Christiane Treckmann As Christian Kleinsorge moved from Zanox to Zieltraffic in July 2012, everything didn’t need to change but certainly many things did. Kleinsorge has turned that into reality and reworked and renamed […]

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Technological Growth of I...

Six months after the arrival of Christian Kleinsorge as investor and CEO with the on-line performance agency Zieltraffic AG, the company completed its name change to Ingenious Technologies AG and separated the businesses of agency and technology provider. […]

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Restaffing of Zieltraffic

The renowned Online Magazine LEAD Digital, in its 18/2012 edition, interviewed the new chairman of Zieltraffic AG Christian Kleinsorge. An interesting story on the intentions of a man who has big plans. Lead_18_2012_06-07_Start_1.pdf

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Zieltraffic takes on Broc...

19.07.2012 Munich – Christian Kleinsorge, new CEO and investor from Zieltraffic AG, completes his team with 2 previous colleagues : Mario Brockmann as VP Sales and Rene Bernebee-Say co-ordinating the synchronisation of performance channels in his role as […]

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Online Professional Klein...

05.07.2012 Munich – Christian Kleinsorge,  chairman of many years at the Axel Springer subsidiary zanox, takes over from Ruder at Zieltraffic from July 1st 2012 as CEO und investor. The on-line expert will be true to his motto […]

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Affiliate Marketing: Idee

Idee Die Grundidee des Affiliate Marketings ist einfach aber genial:   Merchants Ein Unternehmen, Merchant genannt, möchte seine Produkte über möglichst viele Internetseiten vertreiben. Bezahlt wird dem Seitenbetreiber (Affiliate, Partner oder Publisher) für seine Vermarktungsanstrengungen nur dann etwas, […]

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Tipps und Tricks: Online ...

Vermarktung von Online Krediten Erfahrungen teilen und gemeinsam profitieren   Aus unserer engen Beziehung zu unseren Partnern ziehen wir wichtige Informationen zur Produktqualität und Vermarktungsstrategie. Diese Erfahrungen stellen wir aufbereitet unseren Partnern zur Verfügung. Dadurch ergibt sich eine […]

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Einstieg ins Affiliate Bu...

Der Vorverkauf Leisten Sie Überzeugungsarbeit und ernten Sie den Erfolg   Sicher ist es sehr leicht und auch verführerisch Banner auf Ihrer Seite einzubauen. Jeder Affiliate kennt schönere Aufgaben als die Erstellung von Content. Doch gerade hier gilt […]

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Einstieg ins Affiliate Bu...

Content Sells Bieten Sie Ihren Usern die Informationen, die sie wirklich suchen   Mit zielgruppengerechten Content (Themeninhalten) schaffen Sie die optimalen Rahmenbedingungen für den Vorverkauf ihrer Produkte, denn Sie wissen ja: „content sells“. Versetzen wir uns also in […]

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Tipps und Tricks: Content

Content Es heißt nicht umsonst „content sells“.   Versorgen sie ihre User mit den Informationen, nach denen sie schon seit langer Zeit im Internet suchen. Das können Produktnerkmale sein, die sich einem auf den ersten Blick nicht erschließen, […]

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Tipps und Tricks: Context

Context Lernen sie ihre Zielgruppe kennen.   Versetzen sie sich in ihre Zielgruppe. Am besten sie lieben das Thema ihrer Website genau so stark wie ihre User. Dann wissen sie automatisch wie ihre Besucher ticken, was sie wollen […]

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Tipps und Tricks: Communi...

Communications Kommunizieren sie mit ihren Usern.   Bauen sie entsprechende Seite auf, auf denen sich ihr User wohlfühlt und auf die er immer gerne wiederkehrt. Sicherlich lassen sich komplexe Bannerfarmen einfacher und schneller erstellen, der Erfolg wird sich […]

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Tipps und Tricks: Was Ihr...

Seitenbesucher und ihre Bedürfnisse Auf Ihren Seiten sollen Ihre User genau das finden, was sie suchen   Die User bewegen sich im Internet größtenteils auf Seiten, die sie interessieren. Dies sind in der Mehrzahl Content- oder Community-Seiten die […]

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AFFILIATES: INTERVIEW MIT...

Hallo Daniel, kannst du vorab noch etwas über dich erzählen? Jo, was soll ich da viel erzählen? Bin 32 Jahre alt, hab eine abgeschlossene Marketing-Ausbildung sowie drei abgebrochene Studiengänge hinter mir und seit meiner Studienzeit am liebsten praktisch […]

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Website Analytics: Surfve...

Sie verwenden bereits Website Analytics Tools, wie z.B. Google Analytics und zeichnen das Surfverhalten Ihrer Besucher auf? Dann haben Sie schon einen großen Schritt in Richtung Conversion Optimierung gemacht, das Wesentliche ist jedoch die Analyse dieser Daten und […]

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Usability Tests: Mouse-tr...

Die Benutzerfreundlichkeit der eigenen Seiten im Vergleich zu den Mitbewerbern zu testen und deren Usability zu hinterfragen sollte eigentlich zur routinemäßigen Arbeit eines Webmasters gehören. Viele neue Seiten schießen im Google-Ranking nach oben, die bereits im Sinne eines […]

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Zieltraffic veröffentlic...

Nachdem das Thema Conversionoptimierung seit einiger Zeit auch in Deutschland angekommen ist haben wir von Zieltraffic gemeinsam mit eBusinessLab den Landingpage-Report 2008, ein kleines Booklet zu positiven und negativen Landingpage-Beispielen im SEM-Bereich, herausgebracht. Anhand von 15 Praxisbeispielen aus […]

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