Ingenious Technologies Blog

Attribution in E-Commerce...

Having explained the macro-environment related to attribution in part 1, we will be discussing all factors affecting the accuracy of data collection in this article, in order to guarantee a good foundation for attribution. As a recap, attribution […]

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3 Rules to Understand You...

Companies are constantly searching for ways to better understand their customers. Upon doing so, they can better adapt their strategy to attract them. And in attracting them better, they win sales. Therefore, as good investigators do, marketers need […]

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What’s in the basket?

It is only natural that businesses want to find out what brings them more sales. In the online marketing world, technologies have been developed to collect data from the touchpoints in the customer journey, so marketers know which […]

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Attribution in E-Commerce...

With the Online Marketing Rockstars Expo behind us, we thought we should break down the masterclass our COO Robert Schneider held into a five-part series, to reiterate and delve deeper into the key points of what he said […]

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The story behind Logitrav...

Happy clients are great news to all of us at Ingenious. After all, we consider ourselves successful only if our customers benefit from our technology! Recently, we had a chat with our client Logitravel and are happy to be able […]

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Managing complex marketin...

Marketers juggle between six and ten technologies daily. These technologies assist marketers with tracking customer interactions on online shops and mobile apps, updating product availability, maintaining marketing data, analysing marketing performance and so much more. One of the biggest […]

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Ingenious Technologies is...

We are proud to announce that Ingenious Technologies has been officially certified as a Microsoft Partner with the highest competency as a cloud platform. The Microsoft Partner Network supports a pool of global organizations with various specialized area […]

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#OMR17: Our Highlights

Oof, the two days spent in Hamburg at the Online Marketing Rockstars Festival 2017 (OMR17) simply flew by. And what an amazing time it was! Our sales and marketing team including our CEO Christian Kleinsorge came, conquered and […]

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Blurring the lines betwee...

The term “omni-channel” has become more apparent in today’s world than ever. It’s like the concepts of online and offline have been so tossed together such that the lines differentiating the two aren’t so clear anymore.   The […]

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