Ingenious News
Hier befinden sich Marktinformationen aus der Performance-Marketing-Welt sowie Neuigkeiten von Ingenious und seiner Plattform
DMEXCO 2019 #Trustinyou – Unsere 3 Takeaways
Die Dmexco war einmal der Hotspot für die digitale Marketingbranche. In diesem Jahr verzeichnete die Dmexco insgesamt rund 1000 Aussteller aus 40 Ländern, mehr als 600 Referenten und rund 40.000 Besucher. Unter dem Motto "Trust in You" diskutierten digitale Experten...
Our highlights of OMR Festival 2019
And… the Ingenious Team is back in Berlin! It is an understatement to say that we had a great time in Hamburg at the Online Marketing Rockstars (OMR) Festival 2019, where we spoke to many major market players, clients, friends - all driven by the will to evolve (and...
OMR19: Introducing the world beyond affiliate marketing
We will be attending OMR Festival 2019 to discuss ways of nurturing and automating partnerships into a sustainable revenue stream. Meet us!
Financial Document: Scalable generation, automatic storage, quicker retrieval
Why would this interest me? If you use the finance module to manage your finances with document packages (billing runs), these latest enhancements are for you! Before, financial documents were created on an ad-hoc request basis. Now, the system generates the files...
GDPR and tracking opt-out
The General Data Protection Regulation (GDPR) entered force in the EU a few weeks ago. Because the regulation is broad, businesses will often find it difficult (particularly in the marketing industry) to figure out whether they need to adjust the way they store and...
Updated Partner Management to support GDPR compliance
Why would this interest me? We have fine-tuned the partner management workflow to ensure that the information collected from partners has been reduced, and the password creation workflow is updated to support an initial access password before enabling the partner...
New ad space registration workflow and financial document enhancements
New ad space registration workflow Why would this interest me? If you are interested in ensuring higher quality of ad spaces within your platform, you should enable the new ad space registration workflow. This new workflow forces...
GDPR and 3rd-party tracking
What is 3rd-party tracking? 3rd Party tracking is the implementation of tracking codes from your publishers via containers which are integrated on your website. There are two types which are the on-page tracking code (which tracks page-views) and the conversion...
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