Extended adjust integration (now live)
Those who are making use of the adjust integration on the Ingenious Enterprise platform – we’ve got good news for you. The adjust integration is now extended for even better cross-collaborative usage of both adjust and the Ingenious Enterprise platform.
- Deeplink and fallback URL settings
Benefit: You are now able to define both a deeplink and a fallback URL in your settings. With a deeplink, you are able to determine the in-app landing page that users would face when they click on an adjust banner. With the fallback URL, it ensures that users that were not on their mobile device at the moment would be redirected to a URL designed for desktops.
With this, you can ensure a better user experience with your brand, as you now minimize any dropouts due to your technical limitations. - Customise on the level you want
Benefit: You can determine the deeplink and fallback settings on an advertiser level, ad media level and product data feed level. This means you can now steer the user experience with your ads right down to the level that you want.
This displays the ability to set adjust integration at an advertiser level.
This is where you can edit the adjust settings at an ad media level.
More basket information (coming this week)
As you know, with every transaction in your finance reports, you were previously already able to click on the basket info icon to find out the names of the products that were purchased, the product ID, at what prices, which quantity and so on. If you were looking for even more transparency in your baskets, here it is now!
- Information on product category and brand available
Benefit: This is especially useful for shops with more than one brand, as you are now able to get more information at a glance! (Psst… a little birdy also told us that you will soon be able to view the sales performance of brands or product categories via a widget on the dashboard.)
Soon you will see both the product category and the brand included in the basket information of your transaction.
Easier communication with partners directly on their UI (coming this week)
You may remember an update from our previous product newsletter on the revamped UI for your partners, and we just wanted to remind you that it’s really on its way! What this means for you is that you can now communicate with your partners directly on their UI.
- Program news
Benefit: Through your UI, you will be able to configure the announcements to be displayed on your partners’ UI. This enables you to ensure that they remain up-to-date with your latest ad media kits, product news and offers. You can also specify the regions, in which the news or offers are relevant, so that your partners receive the news live and in an eye-catching manner.
You can communciate with your partners via Program News to update them on the newest offers, products and ad media kits.
Revamped conversion targets creation page (coming in May)
The page to create conversion targets has a new look. As you probably already know, this is where you create the events that you wish to track beyond the final sale, such as a newsletter signup or adding of items to the cart. Now, you can manage your conversion targets even better.
- User Journey Behaviour
Benefit: You can determine if the conversion target should be “recurring”, which means the same click can win more than one conversion, or “terminate”, which means one touchpoint can only win one conversion. “Recurring” is often used in a regular e-commerce scenario, where customers may click on a single display banner and purchase 5 items later on – and the display banner is attributed the winner of all 5 purchases. On the other hand, “terminate” is often used for CPL campaigns, so as to attribute the publisher as the winner only once. - Start Conversion
Benefit: If your customers are most likely to use various devices before purchase, activating “Start Conversion” strengthens the cross-device tracking data, as the system omits the middle part of the user journey and transfers attributed winners of one conversion to the second and subsequent conversions.
The revamped page now allows you to manage your existing conversion targets much more flexibly.
When clicking on “create new conversion target”, you are now directed to this page, which allows you to configure two new settings: User Journey Behaviour and Start Conversion.