Berlin, 26th April 2018

belboon and Ingenious Technologies are launching a strategic partnership in May 2018. belboon will be migrating its affiliate business to the Ingenious Technologies platform, and both companies will offer a joint managed service for customers looking to grow their private affiliate network.

In the first step, belboon will migrate and run their entire affiliate business on a new marketing platform, powered by Ingenious Technologies. belboon started the migration already at the beginning of the year. By the end of 2018, the process should be completed. “In 2017, we looked at and evaluated many platforms and solutions. By going with Ingenious, we chose to work with the leading independent marketing technology provider, so that we will be at the forefront with our business functions and technology standards. With Ingenious, we get tremendously good tracking, including customer journey analytics, as well as enjoy a significant upgrade to the usability of our marketing platform,” said Björn Wendler, Managing Director of belboon GmbH.

Following the migration, the companies will offer tailored managed services for customers, who want to nurture their own private affiliate network with help from experienced account managers. belboon will provide the account management expertise with a dedicated team, while Ingenious Technologies provide the white-label platform. Through this private network solution, clients will be able to manage their brand and partnerships directly.

In the last six months, Ingenious Technologies has received increased interest for managed marketing services, which is not a part of their Software-as-a-Service (SaaS) business model. “Partnering with belboon will enable us to complement our core value as an independent technology provider with belboon’s 15 years of experience in the affiliate business. We are confident that this combination will provide exactly the added value that e-commerce players need,” said Christian Kleinsorge, Chairman of Ingenious Technologies AG.

Both companies see this cooperation as an opportunity to help customers, who want to bring their private network in-house but are struggling to find, or fund, the industry expertise to run it successfully. belboon and Ingenious Technologies will present their strategic cooperation to a joint audience at dmexco 2018.


About belboon

With around 1,800 partner programs and 65,000 publishers from around 50 nations, belboon GmbH is one of the leading performance networks in the D-A-CH market. As a pioneer in the affiliate industry, the company is steadily expanding its business model in the areas of lead generation, mobile performance and performance display advertising. Both publishers and advertisers benefit from the mobile and desktop performance, the broad reach as well as the high service level of the network. The belboon GmbH was founded in 2002 and is based in Berlin.

About Ingenious Technologies

Ingenious Technologies is a leading independent marketing technology provider. With the cloud-based Ingenious Enterprise platform, companies across all industries can aggregate, structure, enrich and analyse all marketing data collected. Thanks to real-time processing and a high level of automation, reliable data sets are available for clients to make agile marketing decisions. Through its in-house R&D team, as well as international Customer Excellence team, which manages clients worldwide from its headquarters in Berlin, Ingenious Technologies secures its success through constant innovation and proximity to the market.


Isabel Hartmann
Corporate Communications
belboon GmbH
+49 (0) 30 322965 174

Swee Huang Hustedt-Teo
Ingenious Technologies AG
+49 (0) 30 57702 6035