As of 9th October 2020, Ingenious Technologies has been approved as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF v2.0).
Launched in April 2018, TCF is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
TCF was developed by IAB Europe in collaboration with organisations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. Moreover, the TCF enables vendors engaged in programmatic advertising to know ahead of time whether their own and/or their partners’ transparency and consent status allows them to lawfully process personal data for online advertising and related purposes.
Through TCF, publishers can continue funding themselves through relevant online advertising, and brands can continue to reach their audiences. All the while and most importantly, consumer privacy is protected.
“We are proud to be a part of the movement that drives transparency and trust from end consumers through to online merchants,” said Dr. Siamak Haschemi, CEO Ingenious Technologies.
The added registration of Ingenious Technologies to the Framework, further bolsters IAB Europe’s mission to raise the standard and trust in digital advertising across Europe.
Parties interested in joining the Framework to give audiences full visibility and control over who can process their data in connection with advertising, should visit https://advertisingconsent.eu/register/
About Ingenious Technologies AG
Ingenious Technologies AG is a Berlin-based marketing technology provider that helps global brands optimise their partner marketing for more sales. Through its SaaS-based Partner Management Platform, the company gives the power back to brands to manage their partners directly, as well as to measure and analyse the performance of their efforts accurately – on a single platform. This unique combination is strengthened by its focus on data protection through first-party tracking and white-labelling capabilities, as well as guidance from the Customer Success team. Backed up by accolades such as the winner of “Best Performance Marketing Technology 2016” and shortlisted “Best SaaS Platform 2018”, Ingenious is on its way to becoming Europe’s most trusted technology provider.
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