The Podcast with Ingenious Technologies
In addition to expert knowledge and exciting insights on partner marketing, we also provide basics on general marketing know-how to the point. Perfect for anyone wanting to make the most of their strategic partnerships.
Robert Bratzke - Boosting the forgotten partner program: How to make it successful!
THE LATEST EPISODES
MORE THAN JUST CHEAP WORKFORCE – AGENCIES IN GERMANY
Daniel Enders learned partner marketing from scratch, was an affiliate manager at a telco provider, transferred to the agency world and is now Head of Affiliate Marketing at Blue Summit Media, one of THE most relevant agencies in this field. In this podcast episode, Daniel and Tobias Rast talk about agencies, their role, if and why you need them for partner marketing and what the best case scenario of a partnership between agencies and advertisers could look like.
RECAP PARTNER MARKETING SUMMIT
Highlights, interesting situations and insights from the Partner Marketing Summit presentations.
Dennis Petersen (Director Customer Success) and Tobias Rast (Senior Customer Solutions Manager) were not only the moderating duo of the first ever Partner Marketing Summit, but they are now taking over the aftermath and reviewing the event.
WHAT MAKES A DATA WAREHOUSE MORE THAN JUST A WAREHOUSE
Siamak Haschemi (CEO, Ingenious Technologies) talks to Tobias Rast about data in online marketing, large amounts of data and how best to access it in 2021, or more precisely: about data warehouse(s). We clarify what a data warehouse actually is and what functions it has. We also talk about the Ingenious Data Warehouse in concrete terms and Siamak reveals one of his great hopes for the future.
BOOSTING THE FORGOTTEN PARTNER PROGRAM: HOW TO MAKE IT SUCCESSFUL
Robert Bratzke started out as a consultant, then he entered the online industry and took care of electricity providers for a comparison. In this podcast, he tells Tobias Rast, among other things, how he brought the forgotten partner program of preisvergleich.de out of the woodwork two years ago. No more business consulting flair “everyone wears the same tie at the presentation”. Instead, the relaxed exchange at eye level and a beer at the Affiliate-Stammtisch are completely to his taste.
PARTNERSHIPS AND COOPERATION FROM THE PERSPECTIVE OF A TRAVEL PORTAL
Steve Hänisch runs the very successful travel blog Back-packer.org, is a video producer for his Youtube channels and Deutsche Welle TV, is the author of several travel guides and a speaker at conferences. In the podcast with Tobias Rast (Senior Manager Customer Success), he talks about his beginnings in affiliate marketing, explains why he now doesn’t do affiliate marketing and talks about the impact of the corona pandemic on tourism marketing.
PARTNER MARKETING IN THE CLOUD IS HOME
Siamak Hashemi (CEO, Ingenious Technologies) talks with Tobias Rast (Senior Customer Solutions Manager, Ingenious Technologies) about the mystery: the cloud. They clarify what the cloud actually is and how the cloud environment has evolved. They will also cover the benefits for users of the cloud and the Ingenious journey to the cloud. In addition, Siamak and Tobias discuss whether Germans or Europeans can use American cloud providers without worries.
TECHNOLOGY EXPLAINED: EVENT-BASED SYSTEMS
Siamak Haschemi (Ingenious Technologies) talks with Tobias Rast (Ingenious Technologies) about event-based systems. We will clarify what an event is and why systems should work with it at all, and what advantages they have as a result. In addition, we will talk about potential applications in partner marketing, from features to large projects.
ANDREA SPRINGER-FERAZIN: 5 MYTHS BUSTED – A LOOK BEHIND THE SCENES OF IDEALO’S PRIVATE AFFILIATE NETWORK
How does one of Europe’s leading shopping and comparison platforms deal with #partnermarketing? Andrea Springer-Ferazin, Teamlead Affiliate and Cooperations at idealo internet GmbH, and Dr. Siamak Haschemi, CEO at Ingenious Technologies, grant us a look behind the scenes of idealo’s Private Affiliate Network.
PHILIP CORDES: SUCCESS THROUGH ABSOLUTE CONSUMER CENTRICITY
Philip Cordes (Finanztip) talks to Tobias Rast (Ingenious Technologies) about the mission of Finanztip (financial education) and how successful partnerships with media partners and product providers evolve from it.
ULF HEYDEN: PORTALS AND ADVERTISING IN A WORLD WITHOUT COOKIES
Ulf Heyden (BurdaForward) talks with Tobias Rast (Ingenious Technologies) about his experience in developing portals (since the 1990s), about the current radical change in marketing in publishing houses and portals. And about advertising in a world without cookies.
ANDRÉ KOEGLER: DATA PROTECTION AND CONVERSION TRACKING: RISKS FOR THE INDUSTRY AND THEIR LEGITIMATE INTEREST
André Koegler (easy Marketing) talks to Tobias Rast (Ingenious Technologies) about why tracking cookies for conversion tracking are covered by legitimate interest, developments in legislation, the big risks we have to fear in the worst case and why it is so important for all of us to address the issue.
BERND VERMAATEN: WHAT DOES THE FUTURE HOLD FOR PRICE COMPARISON PORTALS?
This time, we have one of Germany’s largest price comparison companies as a guest: Bernd Vermaaten from Solute GmbH, operator of the portals billiger.de and shopping.de, tells us in the #partnermarketing podcast what the future looks like for the portals and how to deal with Google and Amazon. In the interview, he also reveals his opinion on home office and why the issue of sustainability is particularly close to his heart.
CUBE GROUP: WHY SHOULD AN AGENCY CARE ABOUT ATTRIBUTION OR LONG-TERM PARTNERSHIPS?
We have two guests from Cube Group with us: Anna Gromańska (Publishing and Innovations Director, Cube Group) and Marcin Michalski (Board Member, Cube Group). In their chat with Swee Huang Hustedt Teo (Marketing Manager, Ingenious Technologies), they speak of what skills marketers need nowadays, and the prevalent need to educate the market when it comes to seeing affiliates as a relationship with a partner, cultivating the partnership through fairer attribution by moving away from last-click.
ANDREA SPRINGER-FERAZIN: WHY ON EARTH IS A PORTAL DOING AFFILIATE MARKETING?!
Andrea Springer-Ferazin from the shopping and comparison platform idealo tells Tobias Rast (Ingenious Technologies) how profoundly strategically she and her team have expanded the partner marketing channel. In addition, there are exciting insights from the Corona crisis and her very inspiring view on dealing with and designing with technologies.
DENNIS PETERSEN: HOW THE COMPETITION SEES THE INDUSTRY
It’s called “Partner Marketing” – please forget the term “Affiliate Marketing!” Dennis Petersen, (ex) Partnerize talks as (ex) competitor with Tobias Rast of Ingenious Technologies.
Together they make the case for “partner marketing.” They also talk about their common flagship discipline Private Network Technologies, the sometimes unbearable efficiency pressure of some stores for CPO collaborations, internationality and the partner marketing industry without (yet with) events in times of Covid-19.
CHRISTIAN BÜNDER: TRACKING AND PARTNERSHIPS – THE INDUSTRY NEEDS TO TAKE ACTION
Future proofness and a modern tracking technology, these were two of the reasons for Belboon to kick off a fundamental system change. Christian Bünder, Director Business Development at Belboon, shares best practices and experiences in a conversation with Tobias Rast (Ingenious Technologies). Conversion tracking is under the microscope: Privacy, Consent, Tracking Quality to prevent blocking e.g. by browsers: these are just some of the pressing issues Belboon is addressing with its advertiser clients. The field of Consent Management Platforms (CMP) is developing rapidly and introduces new problems, solutions and optimization opportunities.
”Technology explained .. ”
Dr. Siamak Haschemi
CEO Ingenious Technologies
Senior Customer Success Manager Ingenious Technologies
Here, everything continues to revolve around the topic of partner marketing – only much more technological. In our new series Technology Explained … Dr. Siamak Haschemi and Tobias Rast discuss technological topics in partner marketing.
Topics with different specifications from within the areas of technology or cyberculture are covered.
What is actually so fascinating about event-based systems? How do you ensure the numbers are accurate? Why are internal control systems so crucial? What is pair programming? Find out all this and much more in our new series.