MORE THAN JUST CHEAP WORKFORCE – AGENCIES IN GERMANY

Daniel Enders learned partner marketing from scratch, was an affiliate manager at a telco provider, transferred to the agency world and is now Head of Affiliate Marketing at Blue Summit Media, one of THE most relevant agencies in this field. In this podcast episode, Daniel and Tobias Rast talk about agencies, their role, if and why you need them for partner marketing and what the best case scenario of a partnership between agencies and advertisers could look like.

WHAT MAKES A DATA WAREHOUSE MORE THAN JUST A WAREHOUSE

Siamak Haschemi (CEO, Ingenious Technologies) talks to Tobias Rast about data in online marketing, large amounts of data and how best to access it in 2021, or more precisely: about data warehouse(s). We clarify what a data warehouse actually is and what functions it has. We also talk about the Ingenious Data Warehouse in concrete terms and Siamak reveals one of his great hopes for the future.

BOOSTING THE FORGOTTEN PARTNER PROGRAM: HOW TO MAKE IT SUCCESSFUL

Robert Bratzke started out as a consultant, then he entered the online industry and took care of electricity providers for a comparison. In this podcast, he tells Tobias Rast, among other things, how he brought the forgotten partner program of preisvergleich.de out of the woodwork two years ago. No more business consulting flair “everyone wears the same tie at the presentation”. Instead, the relaxed exchange at eye level and a beer at the Affiliate-Stammtisch are completely to his taste.

PARTNER MARKETING IN THE CLOUD IS HOME

Siamak Hashemi (CEO, Ingenious Technologies) talks with Tobias Rast (Senior Customer Solutions Manager, Ingenious Technologies) about the mystery: the cloud. They clarify what the cloud actually is and how the cloud environment has evolved. They will also cover the benefits for users of the cloud and the Ingenious journey to the cloud. In addition, Siamak and Tobias discuss whether Germans or Europeans can use American cloud providers without worries.

TECHNOLOGY EXPLAINED: EVENT-BASED SYSTEMS

Siamak Haschemi (Ingenious Technologies) talks with Tobias Rast (Ingenious Technologies) about event-based systems. We will clarify what an event is and why systems should work with it at all, and what advantages they have as a result. In addition, we will talk about potential applications in partner marketing, from features to large projects.

PHILIP CORDES: SUCCESS THROUGH ABSOLUTE CONSUMER CENTRICITY

Philip Cordes (Finanztip) talks to Tobias Rast (Ingenious Technologies) about the mission of Finanztip (financial education) and how successful partnerships with media partners and product providers evolve from it.

ULF HEYDEN: PORTALS AND ADVERTISING IN A WORLD WITHOUT COOKIES

Ulf Heyden (BurdaForward) talks with Tobias Rast (Ingenious Technologies) about his experience in developing portals (since the 1990s), about the current radical change in marketing in publishing houses and portals. And about advertising in a world without cookies.

BERND VERMAATEN: WHAT DOES THE FUTURE HOLD FOR PRICE COMPARISON PORTALS?

This time, we have one of Germany’s largest price comparison companies as a guest: Bernd Vermaaten from Solute GmbH, operator of the portals billiger.de and shopping.de, tells us in the #partnermarketing podcast what the future looks like for the portals and how to deal with Google and Amazon. In the interview, he also reveals his opinion on home office and why the issue of sustainability is particularly close to his heart.

CUBE GROUP: WHY SHOULD AN AGENCY CARE ABOUT ATTRIBUTION OR LONG-TERM PARTNERSHIPS?

We have two guests from Cube Group with us: Anna Gromańska (Publishing and Innovations Director, Cube Group) and Marcin Michalski (Board Member, Cube Group). In their chat with Swee Huang Hustedt Teo (Marketing Manager, Ingenious Technologies), they speak of what skills marketers need nowadays, and the prevalent need to educate the market when it comes to seeing affiliates as a relationship with a partner, cultivating the partnership through fairer attribution by moving away from last-click.

DENNIS PETERSEN: HOW THE COMPETITION SEES THE INDUSTRY

It’s called “Partner Marketing” – please forget the term “Affiliate Marketing!” Dennis Petersen, (ex) Partnerize talks as (ex) competitor with Tobias Rast of Ingenious Technologies.

Together they make the case for “partner marketing.” They also talk about their common flagship discipline Private Network Technologies, the sometimes unbearable efficiency pressure of some stores for CPO collaborations, internationality and the partner marketing industry without (yet with) events in times of Covid-19.

CHRISTIAN BÜNDER: TRACKING AND PARTNERSHIPS – THE INDUSTRY NEEDS TO TAKE ACTION

Future proofness and a modern tracking technology, these were two of the reasons for Belboon to kick off a fundamental system change. Christian Bünder, Director Business Development at Belboon, shares best practices and experiences in a conversation with Tobias Rast (Ingenious Technologies). Conversion tracking is under the microscope: Privacy, Consent, Tracking Quality to prevent blocking e.g. by browsers: these are just some of the pressing issues Belboon is addressing with its advertiser clients. The field of Consent Management Platforms (CMP) is developing rapidly and introduces new problems, solutions and optimization opportunities.