New Episodes!

#PARTNER MARKETING

The Podcast with Ingenious Technologies

In addition to expert knowledge and exciting insights on partner marketing, we also provide basics on general marketing know-how to the point. Perfect for anyone wanting to make the most of their strategic partnerships.

THE LATEST EPISODES

30.05.2022

PM27 with Ricardo Bohn (Salesbutlers) 

Ricardo Bohn and Tobias Rast talk about how to build a successfull publisher business #PartnerMarketing

12.04.2022

PM26 Tobias Rast and Leopold Strauch (Ingenious Technologies)

Tobias Rast and Leopold Strauch talk about how the Serverside Google Tag Manager (sGTM) works. #Technologyexplained

25.03.2022

PM25 Tobias Rast and Leopold Strauch (Ingenious Technologies)

Tobias Rast and Leopold Strauch on the topic: how does “good tracking” work?#Technologyexplained

02.03.2022

PM24 with Christian Kleinsorge (Ingenious Technologies)

Christian Kleinsorge and Tobias Rast – everything about the partner ecosystem. #PartnerMarketing

01.02.2022

PM23 with Sebastian Menken (M2L Agency)

Sebastian Menken and Tobias Rast talk about topics that will come our way in 2022. #PartnerMarketing

08.12.2021

PM22 with Frank Schmidt (Ingenious Technologies)

Frank Schmidt and Tobias Rast explain what APIs actually are and what they are used for. #Technologyexplained

25.11.2021

PM21 with Anja Heinicke (Artefact)

Anja Heinicken and Tobias Rast talk about Private Networks #PartnerMarketing

13.08.2021

PM19 with Christopher Lindner (Ingenious Technologies)

Tobias Rast and Christopher Lindner on the last 12 months of our podcast #PartnerMarketing

16.06.2021

PM18 with Martin Heymann (Ingenious Technologies)

Martin Heymann on Legacy as an opportunity for improvement

25.05.2021

PM17 with Daniel Enders (PIA blueSummit)

Daniel Enders on the life and role of agencies in Germany

04.05.2021

PM16 with Dennis Petersen (Ingenious Technologies)

Dennis Petersen on the highlights of the presentations at the first Partner Marketing Summit

07.04.2021

PM15 with Siamak Haschemi (Ingenious Technologies)

Siamak Haschemi on data in online marketing and how best to use it in 2021

25.03.2021

PM14 with Robert Bratzke (preisvergleich.de)

Robert Bratzke on how he brought preisvergleich.de’s forgotten affiliate program out of the woodwork two years ago

02.03.2021

PM13 with Steve Hänisch (back-packers.org)

Steve Hänisch on his early days in affiliate marketing and the impact of the corona pandemic on tourism marketing

16.02.2021

PM12 with Siamak Haschemi (Ingenious Technologies)

Siamak Haschemi on the mystery: the cloud, what it is and how the cloud environment has evolved

20.01.2021

PM11 with Siamak Haschemi (Ingenious Technologies)

Siamak Haschemi on event-based systems: what is an event and why should systems work with it

21.12.2020

PM10 with Andrea Springer-Ferazin (idealo)

Andrea Springer-Ferazin gives us a look behind the scenes of idealo’s Private Affiliate Network

09.12.2020

PM09 with Philip Cordes (Finanztip)

PHILIP CORDES: ERFOLG DURCH ABSOLUTEN FOKUS AUF DEN VERBRAUCHER

Philip Cordes on Finanztip’s mission and how successful partnerships with media partners and product providers grow from it

01.12.2020

PM08 with Ulf Heyden (BurdaForward)

PORTALE UND ADVERTISING IN EINER WELT OHNE COOKIES – MIT ULF HEYDEN

Ulf Heyden on his experience in setting up portals and on the current radical change in marketing in publishing houses and portals

09.11.2020

PM07 with André Koegler (easyMarketing)

PORTALE UND ADVERTISING IN EINER WELT OHNE COOKIES – MIT ULF HEYDEN

André Koegler on why tracking cookies for conversion tracking are covered by legitimate interest and developments in legislation

26.10.2020

PM06 with Bernd Vermaaten (SoluteGmbH)

BERND VERMAATEN ZU GAST IM PODCAST: WIE SIEHT DIE ZUKUNFT DER PREISVERGLEICHSPORTALE AUS?

Bernd Vermaaten on the future of portals and dealing with Google and Amazon

29.09.2020

PM05 with Anna Gromańska and Marcin Michalski (Cube Group)

BERND VERMAATEN ZU GAST IM PODCAST: WIE SIEHT DIE ZUKUNFT DER PREISVERGLEICHSPORTALE AUS?

Anna Gromańska and Marcin Michalski on the skills marketers need these days and fairer attribution by moving away from the last click

07.09.2020

PM04 with Andrea Springer-Ferazin (idealo)

WARUM BETREIBT EIN PORTAL AFFILIATE MARKETING?! – PODCAST MIT ANDREA SPRINGER-FERAZIN (IDEALO)

Andrea Springer-Ferazin about her very inspiring view on handling and designing with technologies

25.08.2020

PM03 with Dennis Petersen (Ingenious Technologies)

WARUM BETREIBT EIN PORTAL AFFILIATE MARKETING?! – PODCAST MIT ANDREA SPRINGER-FERAZIN (IDEALO)

Dennis Petersen on Partner Marketing, Private Network Technologies and Events in the Corona Pandemic

28.07.2020

PM02 with Christian Bünder (belboon)

WARUM BETREIBT EIN PORTAL AFFILIATE MARKETING?! – PODCAST MIT ANDREA SPRINGER-FERAZIN (IDEALO)

Christian Bünder about the fundamental system change at belboon, sustainability and tracking technologies

02.07.2020

PM01 with Johannes Rauner (Projecter)

WARUM BETREIBT EIN PORTAL AFFILIATE MARKETING?! – PODCAST MIT ANDREA SPRINGER-FERAZIN (IDEALO)

Johannes Rauner on trends and current developments in the world of partner marketing

”Technology explained .. ”

Dr. Siamak Haschemi

Dr. Siamak Haschemi

CEO Ingenious Technologies

Tobias Rast

Tobias Rast

Senior Customer Success Manager Ingenious Technologies

Here, everything continues to revolve around the topic of partner marketing – only much more technological. In our new series Technology Explained … Dr. Siamak Haschemi and Tobias Rast discuss technological topics in partner marketing.

Topics with different specifications from within the areas of technology or cyberculture are covered.

What is actually so fascinating about event-based systems? How do you ensure the numbers are accurate? Why are internal control systems so crucial? What is pair programming? Find out all this and much more in our new series.

#PARTNERMARKETING

Listen Now!