by Sabine Kamson | 11 Feb 2018 | Ingenious News
What a great two days at Affiliate Summit Europe 2018. Our COO Robert Schneider and Sales Manager Felix Kleinsorge were in London to meet up with advertisers, ad networks and portals from all over the world. The crowd was energized and the discussions motivating.... 
by Sabine Kamson | 11 Sep 2017 | Insights
As the choice of attribution model plays an extremely important role in performance marketing, and it can get pretty complicated, we want to help make things a little easier. After all, marketers are confronted with channels and partners with varying cost models, some... by Sabine Kamson | 7 Sep 2017 | Press
Berlin, 7th September 2017 Marketing technology provider Ingenious Technologies will be offering free consultation sessions on attribution customized to individual use cases at this year’s dmexco. Robert Schneider, COO Ingenious Technologies, and his Client team will... by Sabine Kamson | 9 Feb 2017 | Press
Berlin, 9th February 2017 At this year’s Online Marketing Rockstars, which takes places on 2nd and 3rd March in Hamburg, the marketing technology provider Ingenious Technologies will be providing insights on successful attribution for e-commerce players. During a... by Sabine Kamson | 20 Jan 2017 | Insights, Product
Every industry encounters different trends in their customer journeys. Typically, the most vital conversion target at the end of a customer journey is a sale. For a fashion company, this would be the purchase of an item. For a travel portal, this would be the booking... 
