by Sabine Kamson | 31 Aug 2016 | Product
External reference mapping (live) Ingenious Enterprise serves to be the middleware between your market data and your internal systems. Therefore, we want to make it easier for you to map data from one system to the other. Append internal tracking ID information... 
by Sabine Kamson | 10 Aug 2016 | Insights, Product
You may have heard requests from your publishers, ad brokers and other partners that they need third-party tracking or shared tracking. If you’re clueless as to what that is, this article is for you. What on earth is third-party tracking? When we speak of third-party... by Sabine Kamson | 8 Feb 2016 | Press
MOBILE WORLD CONGRESS /HALL 7, L51 Berlin, 8th February 2016 Goodbye isolated solutions and platforms! Gaining a comprehensive and 100% reliable picture of the customer journeys across all devices is crucial for an omnichannel strategy. Ingenious Technologies,... by Sabine Kamson | 20 Aug 2015 | Product
From now on, advertisers can configure alternatives that customers will see, even if the page that they land on is invalid. In other words, clients can decide how the system should react towards invalid traffic, such as: Partners, whose partnership to the advertisers... by Sabine Kamson | 18 May 2015 | Product
When working with 3rd-party ad networks, all data are automatically integrated onto the Ingenious Enterprise platform, so that marketers always gain the most up-to-date information needed. Automate data exchange across all systems Let’s say a user arrived at an online... 
