Whitepaper

Increase lead conversion by combining CRM with marketing data

Do you know how leads generated on your website develops as a customer?

Not every business website serves to generate sales. Some generate leads which turn into a call or demo customised to their needs.

Yet marketers want to know how effective their activities and strategy has really been in bringing in sales. The challenge is therefore: How to map a full customer journey by connecting the online data in generating leads to the offline data.

Here’s what you will get in our whitepaper:

• Why is there such a challenge of connecting the dots from lead to sale?
• How does a solution like Ingenious help to connect online data with sales development?
• How does my team and the business benefit from this link?