Resources: Whitepapers

Here you will find white papers containing insights on the Online Marketing realm.

WHAT YOU NEED TO KNOW FOR SUCCESSFUL ATTRIBUTION

 

Marketers want to know whether their marketing efforts and investments are effective. Which attribution really fits your business best? What should you look for in your attribution technology for your needs?

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mobile in the new era of online marketing

MOBILE IN THE NEW ERA OF ONLINE MARKETING

 

Mobile has penetrated the lives of many and usage will continue to increase. How can businesses integrate the idea that mobile is the first screen of choice for many customers into their marketing?

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Why Google Analytics Doesn't Work for E-Commerce

WHY GOOGLE ANALYTICS DOESN’T WORK FOR E-COMMERCE

 

Many use Google Analytics on a daily basis to monitor and analyse the performance of their e-commerce. But are they aware of the limitations behind the technology, when making data-driven decisions based on them?

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Paper on Cross-Device Tracking

CROSS-DEVICE TRACKING: UNDERSTANDING HOW CUSTOMERS TRULY INTERACT WITH BRANDS

 

Basing strategies on last-click conversions was nice and simple, but why doesn’t it show the real picture? What is cross-device tracking and how does it help?

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Paper on Why Traditional Deduplication Is Not Giving Marketers The Full Picture

WHY TRADITIONAL DEDUPLICATION IS NOT GIVING MARKETERS THE FULL PICTURE

 

Customers’ interactions with brands are getting ever more complicated. How can businesses change the way they deduplicate to keep up with customers today?

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Paper on Understanding True White-Label Tracking

UNDERSTANDING TRUE WHITE-LABEL TRACKING

 

As more businesses advertise online, tracking has become necessary to analyse the effectiveness of the marketing efforts.

But what is true white-label tracking? Are the solutions in the market really white-label?

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