Gain market insights from the performance marketing world and find out what’s new at Ingenious.
What is going on? On 30 October 2018, Google will comprehensively apply so-called parallel tracking to all Google Ads. This means that any tracking links implemented in Google AdWords will be loaded in parallel with the target URL, i.e. the URL of the landing page of...read more
In light of an overload of advertisements and abuse of data for browser users, there has been a continuous push to protect them - be it in a form of a state regulation like GDPR, or browser providers stepping in like Safari’s ITP 2.0. At the end of last month, Mozilla...read more
As the years pass and business grows, so does Ingenious! This year Ingenious Technologies had the pleasure of sharing a booth with Belboon, where together we gave visitors a real taste of Berlin at DMEXCO 2018. Our “Späti booth”, inspired by the famous “Späti Läden”...read more
Recently, Apple announced the implementation of Intelligent Tracking Prevention (ITP) 2.0 for its Safari browser. This will be released along with iOS12 and MacOS Mojave around September or October 2018. In short, this update will limit the possibilities to track...read more
If you’re working for a tech provider, you will find translation to be a tricky topic. Here are our learnings.read more
What does Account Balances do? When managing advertisers or partners on your platform, you can choose to set them up with either of the billing modes: prepayment (payment of a deposit, from which bill will be extracted from) or postpayment (payment upon receiving...read more
Why would this interest me? If you use the finance module to manage your finances with document packages (billing runs), these latest enhancements are for you! Before, financial documents were created on an ad-hoc request basis. Now, the system generates the files...read more
The General Data Protection Regulation (GDPR) entered force in the EU a few weeks ago. Because the regulation is broad, businesses will often find it difficult (particularly in the marketing industry) to figure out whether they need to adjust the way they store and...read more
Why would this interest me? We have fine-tuned the partner management workflow to ensure that the information collected from partners has been reduced, and the password creation workflow is updated to support an initial access password before enabling the partner to...read more
New ad space registration workflow Why would this interest me? If you are interested in ensuring higher quality of ad spaces within your platform, you should enable the new ad space registration workflow. This new workflow forces your partners to register their ad...read more
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