Gain market insights from the performance marketing world and find out what’s new at Ingenious.
If you’re working for a tech provider, you will find translation to be a tricky topic. Here are our learnings.read more
What does Account Balances do? When managing advertisers or partners on your platform, you can choose to set them up with either of the billing modes: prepayment (payment of a deposit, from which bill will be extracted from) or postpayment (payment upon receiving...read more
Why would this interest me? If you use the finance module to manage your finances with document packages (billing runs), these latest enhancements are for you! Before, financial documents were created on an ad-hoc request basis. Now, the system generates the files...read more
The General Data Protection Regulation (GDPR) entered force in the EU a few weeks ago. Because the regulation is broad, businesses will often find it difficult (particularly in the marketing industry) to figure out whether they need to adjust the way they store and...read more
Why would this interest me? We have fine-tuned the partner management workflow to ensure that the information collected from partners has been reduced, and the password creation workflow is updated to support an initial access password before enabling the partner to...read more
New ad space registration workflow Why would this interest me? If you are interested in ensuring higher quality of ad spaces within your platform, you should enable the new ad space registration workflow. This new workflow forces your partners to register their ad...read more
What is 3rd-party tracking? 3rd Party tracking is the implementation of tracking codes from your publishers via containers which are integrated on your website. There are two types which are the on-page tracking code (which tracks page-views) and the conversion...read more
As GDPR approaches, we want to support your GDPR rights while working with your marketing platform from our role as a Processor. (Article 28 GDPR) This includes ensuring that you have consent for the personal details you work with, that your right to edit the personal...read more
In view of upcoming GDPR regulations, we are working hard to support our clients with their GDPR compliance when they work with their marketing platform. Should you have any concerns about your data and GDPR compliance, please reach out to us via your preferred...read more
Last week, our sales team was in Hamburg to attend Online Marketing Rockstars Festival 2018, the extraordinary expo and conference that attracts top influencers of the online marketing world and rockstars to meet. According to the official website, this year’s expo...read more
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